Building the Opportunity Analysis Canvas PART 2 OF

Building the Opportunity Analysis Canvas PART 2 OF 3

The Opportunity Analysis Canvas TM Industry Condition Knowledge conditions Demand conditions Competition Learning curve Entrepreneurial Motivation Capital requirements Complimentary assets Reputation effects Industry Status Entrepreneurial Mindset Industry life cycle Opportunity Identification Industry structure Entrepreneurial Behavior Macroeconomic Change Demographic Psychographic Technical Societal Political Regulatory Value Innovation

Include data, references, and analysis • What impact do knowledge conditions have in your industry? Answer • Are the demand conditions in your industry favorable? Answer

Include data, references, and analysis • What is the lifecycle stage of your industry? Answer • Is the industry capital intensive? Answer • Are you trying to enter a concentrated market? Answer • What is the average size of a company in the industry? Answer

Include data, references, and analysis • What demographic changes are creating new market needs? Answer • What psychographic changes are opportunistic? Answer • What technical advancements are emerging? Answer • What societal changes are presenting new opportunities? Answer • What political and regulatory forces will influence the market? Answer

Include data, references, and analysis • How does the learning curve influence your success? Answer • What complementary assets are critical to develop? Answer • What is the reputation of your competitors? Answer

The Opportunity Analysis Canvas TM Industry Condition Knowledge conditions Demand conditions Competition Learning curve Complementary assets Reputation effects Industry Status Industry life cycle Industry structure Macroeconomic Change Demographic Psychographic Technical Societal Political Regulatory