Building the Bottom Line with Offers Incentives Microsoft

Building the Bottom Line with Offers & Incentives Microsoft Confidential. All Offers and Incentives subject to T&Cs 1

Microsoft Confidential. All Offers and Incentives subject to T&Cs 2

Modern. Biz Campaign Pillar Offer Products Timeframe Price List? Windows Embedded VL Promotion Windows Client; Intune Aug 1, 2014 -- Jun 30, 2015 Yes Touch. Wins Windows (Pro) Touch Devices Jan 1, 2015 -- Jun 30, 2015 Partner Rebate Corporate Buyback 8 Windows (Pro) Devices: PCs, Laptops, Tablets, Feb 1, 2015 -- Jun 30, 2015 Smartphones No Renew to the Cloud Office 365 E 3 & Pro. Plus Jul 1, 2014 -- Jul 31, 2015 Yes O 365 Add-ons Promotion Office 365 E 1 and E 3, E 1+Archiving, and Education E 3 Jan 1, 2015 -- Jun 30, 2015 Yes Connect with Customers CRM OL Promotion CRM OL in Open Launch Promotion Feb 1, 2015 -- Jun 30, 2015 Yes Microsoft Confidential. All Offers and Incentives subject to T&Cs 3

Connect Grow Modern. Biz Safeguard Offer Anywhere Campaign Assets § 20% discount on Office 365 Pro. Plus § 15% discount on Office 365 Enterprise E 3 § On Pricelist through OV and OVS § Buy any O 365 quantity at time of SA expiration § August 1, 2014 -June 30, 2015 Microsoft Confidential. All Offers and Incentives subject to T&Cs 4

Renew to the Cloud. Where does this apply? Customer Scenario: Currently has: OV/OVS Open L + SA Conversation: Buy Office 365 by renewing into OV/OVS contract Close With: Renew to the Cloud ü Expiring or midterm* Agreement with any SA ü One order only, but for as many users as desired ü Combine Plans based on business needs (E 3, Pro Plus) Microsoft Confidential. All Offers and Incentives subject to T&Cs 55

Example Renewal: Customer Scenario Potential options on how we can serve this customer Good Better Best What we want to try and ensure Win for a customer | Win for you, our partners | Win for Microsoft Confidential. All Offers and Incentives subject to T&Cs 66

Open Value Program Benefits Note: The Renew to Cloud Offer requires purchases through OV/OVS Volume License Service Center 1 Customer = 1 Agreement Microsoft Confidential. All Offers and Incentives subject to T&Cs 7 7

Connect Grow Modern. Biz Safeguard Anywhere Campaign Assets Contact & Opportunity Management, Pipeline Management, Workflows, Personalized dashboards & reporting, In-line Social Collaboration. Microsoft Confidential. All Offers and Incentives subject to T&Cs 8

Connect Corporate customers (which include SMBs) can get up to $350 (per device) back when they trade up from ANY phone, tablet or PC that does not have Windows 8. Whereas previously this included only trade-up to a Windows 8 device from a select list of competing devices (i. e. , Phones & Tablets only from Apple or Google), Microsoft is now offering trade-ups from ANY device including PC’s and previous versions of Windows. Business Value: Grow efficiently Business Anywhere Grow Modern. Biz Safeguard Anywhere Trading in less than 6 devices? Get your price quote and shipping details at http: //microsoft. cebuyback. com or visit your local Microsoft Store. Trading in more than 6 devices? Get your price quote and shipping details by calling: 888. 890. 0199 or e-mail: enterprise@cloverwireless. com. Microsoft Confidential. All Offers and Incentives subject to T&Cs 9

Connect Grow Modern. Biz Safeguard Anywhere Campaign Assets Microsoft Confidential. All Offers and Incentives subject to T&Cs 10

Connect Grow Modern. Biz Safeguard Anywhere Campaign Assets * Note: Effective October 1 st, 2014 the Midsize Plan (M) O 365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan. For customers with companywide standardization on Office Pro Plus who are deploying new O 365 tenants, only the E 3 Plan is available as an O 365 Add-on SKU. Microsoft Confidential. All Offers and Incentives subject to T&Cs 11

Connect Grow Modern. Biz Safeguard Anywhere Campaign Assets Purchase Here Contact & Opportunity Management, Pipeline Management, Workflows, Personalized dashboards & reporting, In-line Social Collaboration, Advanced Analytics. Business Value: Microsoft Confidential. All Offers and Incentives subject to T&Cs 12

Microsoft Confidential. All Offers and Incentives subject to T&Cs 13

Grow Connect Modern. Biz Safeguard Incentive Thinner, lighter and faster. Consistent platform across form factors. Always in-sync across all your devices. Anywhere Sign Up, T&Cs • Sell eligible Windows 8. 1 Pro devices and earn incentives • Tier 1 Resellers receive $3 per unit on sales of Windows 8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets allocated 50% Co-op and 40% rebate funds • Tier 2 Resellers receive $1. 5 per unit on sales of Windows 8 Pro Featured PCs and $3. 5 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100% as rebate funds. • Learn more on the Windows Devices Marketing Hub Microsoft Confidential. All Offers and Incentives subject to T&Cs 14

Incentive T&Cs • Provides payouts to partners selling Microsoft products and technologies, including virtualization, security and cloud • O 365 product payouts through Open License and OV/OVS, all other product categories through OV/OVS • Available July 1, 2014 – December 31, 2014 Microsoft Confidential. All Offers and Incentives subject to T&Cs 15

Incentive Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters T&Cs • Cloud Champions Club Partners receive an additional 12% Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20% for Partners (21% for Tier 1). • Paid as a 100% cash incentive for Champions Club Members. • Available September 1, 2014 – March 31, 2015 Microsoft Confidential. All Offers and Incentives subject to T&Cs 16

Incentive Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters T&Cs • 20% payout on all Microsoft Azure SKUs for SMB customers through Open Value and Open License • Paid through Partner Investment Engine (PIE). • Available September 2, 2014 through March 31, 2015 • Minimum of $1, 000 of Azure Open Licenses sold during the time period. Only available for partners not participating in the US Open License rebate program or US OEM rebate program Microsoft Confidential. All Offers and Incentives subject to T&Cs 17

Incentive T&Cs OLS Advisor Fees • Partners selling, deploying and managing through the Microsoft Online Portal (MOP) are eligible for certain incentives • Must be designated Partner of Record (POR) for each Online Service advised and purchase • Accelerator eligibility requires MPN Competencies as of October 1. Microsoft Confidential. All Offers and Incentives subject to T&Cs 18

Microsoft Confidential. All Offers and Incentives subject to T&Cs 19

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts, ranging from web to direct marketing to events. Specifically relating to promotions is the SMB Customer Offers and Channel Incentives campaign. If you're thinking about reaching out to your customers, check out these materials to help you get started Microsoft Confidential. All Offers and Incentives subject to T&Cs 20

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives, with important details and key links. Updated monthly and available on the SMB Partner Center Microsoft Confidential. All Offers and Incentives subject to T&Cs 21

SMB Partner Center Microsoft Confidential. All Offers and Incentives subject to T&Cs 22

• • • Include offers in every customer conversation Leverage Ready-to-Go for quick and easy demand generation Prep for SA renewals to expand deal size and establish a roadmap Attach Windows 8. 1 devices and your value added services Lead with cloud, the new annuity! Initiate customer conversations, build pipeline, close deals Microsoft Confidential. All Offers and Incentives subject to T&Cs 23

Corporate Buyback – Redemption Site Renew to the Cloud – O 365 for Business Plans CRMOL Sales Productivity – MS. com Site Power BI – MS. com Site Windows Embedded VL – MS. com Site O 365 Add Ons – Product List VAR Rebate & Champions Club – MPN Site MOSP Advisor Program Touch. Wins Device Rebate Program Microsoft Confidential. All Offers and Incentives subject to T&Cs 24

Microsoft Confidential. All Offers and Incentives subject to T&Cs 25

Microsoft Confidential. All Offers and Incentives subject to T&Cs 26