Building Leadership Capacity Translating Strategy Copyright 2010 2018

Objectives Learn and apply a strategic communication process to engage employees to execute their work effectively by: • Understanding the importance of translating corporate strategies and changes to frontline employees • Gaining value for engaging all employees in the development of corporate strategy • Applying a five-step communication tool 2

Agenda Getting Started 1. 2. 3. 4. 5. 6. 7. 8. You are the Coach The Assessment Five-Step Process to Translate Strategy Translating Corporate Strategies Application Maximizing Performance at an Accelerated Rate Competency Focus Summary and Application 3

Exercise: Translating Corporate Goals Context How well do you understand your corporate or business strategies? It is important to be able to interpret these and translate them to your employees To Do Using the given goals or strategies, describe what the strategy means in your own words. Then describe how, or if, your work supports the goals. How Work in assigned groups for this discussion and report back one or two examples to the large group. 7 minutes 4

1. You are the Coach Exercise In groups, read your case and determine what the leader did well or could improve in their strategy translation communication. Make notes in your workbook and share back with larger group. 7 minutes 5

Translating Strategy Acceptable Return on Investment Communication Example of Linking to a Business Result All Product to Market 2 years earlier Business goal Increase Manufacturing Up Time Site goal Increase Operator Flexibility Operators Cross Train into another operating area Individual goal An operator needs to see the link between cross training and business impact Corporate goal

2. The Assessment Exercise Review your assessment and list one or two thoughts you have based on how you scored the assessment. Either share in pairs your key thoughts or as a larger group, share a key insight you have. Or, share a question about one of the items on the assessment that may not be clear to you. 7

What is Missing Exercise Individually, read the case, ‘What is Missing’. Make a few notes and be prepared to share back with the group. Dear Plant Manager, Welcome to the standardization project. You are an essential part of the success of this program. You will see on-going communications about this process. During the next two months, you should do the following: Communicate the following Power. Point package to all site personnel by September 1. (ppt) Schedule training for site leaders so they can implement the process. The training is one day. Instructors will come to your site. We believe this program will significantly impact our business results and help all employees work more efficiently. Regards, Standardization Project Leads 8

3. Five-Step Process to Translate Strategy A methodical process to communicate changes in goals or strategies or general change initiatives a. Highlight the Why b. Show Employees What is in it for Them c. Engage Users for the How d. Provide Necessary Tools e. Integrate the Approach Describe what you think each step means and why this order is important (large group discussion or 5 smaller groups each focusing on one step. See workbook for more information) 9

Using the Five Step Process Think about a past communication related to a strategy implementation or change. • List the communication title. • Describe how/if the five-step process was used or the parts that were used. • List improvement ideas for this communication. 10

The Balance: When the Process does not make sense When does this process not apply? 11

4. Translating Corporate Strategies The leader must understand the overall business and corporate goals and help the employees see the connections to their work Corporate Goals Clear and Transparent Understanding and View Business Goals Individual Goals 12

Application to a Corporate Goal The Leader’s Role • Understand interpret the goal for themselves • Help the team to understand the goal or strategy and connect it to their work 13

Connecting Employees to the Business Exercise • Write down a couple of your employee’s goals. • Review the list of corporate or business goals or strategies and connect the employee goals with the corporate or business goals. • Be ready to share an example. If there is not a clear connection, try to articulate why and if the employee’s work is on target or the strategic goals are missing detail • Can do individually or in small groups 10 minutes 14

5. Application Apply the Process to an Upcoming Communication Using an upcoming strategy change, use the five-step process to manage your communication 10 minutes 15

6. Maximizing Performance at an Accelerated Rate How does translating strategies help maximize employee potential at an accelerated rate? 16

7. Competency Focus Ø Using your workbook, review the competencies related to Translating Strategy Ø Options for discussions v Pair up and discuss an one or two assigned competencies for a couple minutes. Share back a learning to the larger group. v Individually review the competencies. Think about a situation where the competency was applied well and had a positive impact, or where it was not applied and had a negative impact. 17

Keys to Translating Strategy Keep in mind as you communicate to employees a. Highlight the WHY b. Show employees What is in it for them c. Engage them for the How d. Provide tools e. Integrate the Approach Keep it simple Understand Corporate Goals 4 Step Communicati on Process Translating Strategy Engage employees Be Transparent Develop your team 18

8. Summary and Application Ø What ideas or actions does your part of the organization need to consider based on the session today? 19

Roast Beef Anyone? A little girl noticed that her mom always cut off the end of a roast when putting it in a pan before cooking. She asked her mom why she cut off the end. Her mom thought for a minute and said that was the way her mom taught her when she was a girl. The girl’s grandmother was there for dinner so she asked grandma for the reason. Grandma said that was the way she was taught by her mother. Just happened that great grandma was coming to dinner that day and when she arrived, the girl asked great grandma why she cut off the end of the beef before cooking. She simply replied…because my pan was too small… 20

Objectives Share your learning: 1. 2. 3. 4. What is one thing you learned? What will you apply now? What barriers may inhibit applying this process? Connect your learning or application to one or more objectives. • Understanding the importance of translating corporate strategies and changes to frontline employees • Gaining value for engaging all employees in the development of corporate strategy • Applying a five-step communication tool 21