Building Hope and A Future Dream Home Giveaway

Building Hope and A Future Dream Home Giveaway Campaign Overview ATLANTA MISSON Ending Homelessness 1. 04. 2019

Building Hope and a Future Dream Home Giveaway Campaign The Atlanta Mission, 11 Alive and Brock Built Homes partnered to raise the awareness of the growing population of homelessness in our community and raised funds to help the Atlanta Mission. • Campaign Goals • Educated our community on the issue of homelessness • The home was donated to the Atlanta Mission and 100% of the proceeds was donated to the Atlanta Mission • 11 Alive documented the progress, provided ongoing education to the community about the issue, and encouraged the public to donate to the Atlanta Mission to help end homelessness Campaign Dates: September 2019 -January 2020 ATLANTA MISSON Ending Homelessness 1. 04. 2019 2

Building Hope and a Future Dream Home Sweepstakes Atlanta & Company Features Sept 23 rd, 2019 – Jeff Foxworthy discusses Atlanta Mission and Brock Built’s Dream Home Sweepstakes ATLANTA MISSON Ending Homelessness October 23 rd, 2019 – Jim Reese and Adam Brock discuss Atlanta Mission’s Dream Home Sweepstakes with proud partner Brock Built Homes 1. 04. 2019 November 6 th, 2019 – Learn about Building Hope and a Future with Atlanta Mission with 11 Alive’s Shiba Russell and 104. 7 The Fish’s Beth Bacall. 3

Building Hope and a Future Dream Home Sweepstakes Atlanta & Company Features 1 x per month/ 6 x total showcase five minute features on Atlanta & Company Showcased the progress of the homebuilding process, vendors and the Atlanta Mission. November 21, 2019 – Atlanta Mission’s Jim Reese and Georgia’s Furniture Mart discuss the Atlanta Mission’s Dream Home Sweepstakes December 19 th, 2019 – Rachel Reynolds, Anita Corsini, Adam Brock on set to discuss the Building Hope and a Future Dream Home Sweepstakes. December 23 rd, 2019 – Atlanta Mission’s Jim Reese discusses Giving Tuesday and Building Hope and Future with Atlanta Mission. Total Atlanta & Company Impressions: 98, 800 ATLANTA MISSON Ending Homelessness 1. 04. 2019 4

Building Hope and a Future Dream Home Sweepstakes Social Media September 25 November 7 th October 24 th Post Clicks 353 294 Post Clicks 176 Post Clicks November 22 nd December 15 th 147 Post Clicks ATLANTA MISSON Ending Homelessness 1. 04. 2019 135 Post Clicks 5

Building Hope and a Future Dream Home Sweepstakes Atlanta Mission ROS 2019 -2020 Campaign Sum of Total Impressions Clicks September Total Impressions 188, 873 68 356, 995 118 272, 858 54 454, 694 154 91, 028 120 October 2019 Total Impressions November 2019 Total Impressions December 2019 Total Impressions January 2020 Total Impressions ATLANTA MISSON Ending Homelessness 1. 04. 2019 6

Building Hope and a Future Dream Home Sweepstakes PSA/Promos/Spots Jeff Foxworthy : 30 Spot WXIA: 1. 4 million impressions WATL: 275, 000 impressions Total: 1. 6 million impressions ATLANTA MISSON Ending Homelessness Jeff Foxworthy : 15 Spot WXIA: 1. 0 million impressions WATL: 416, 000 impressions Total: 1. 46 million impressions Total Impressions: 1. 04. 2019 8. 7 million Shiba Russell : 15 Spot WXIA: 4. 6 million impressions WATL: 1. 04 million impressions Total: 5. 64 million impressions 7

Building Hope and a Future Dream Home Sweepstakes Angela Forez Story WXIA 9/20/2019; 6 a Impressions: 19, 823 WXIA 9/21/20; 9: 30 a Impressions: 9, 564 WATL 9/21/2019; 10 p Impressions: 7, 866 News Segments Jim Reese Story WXIA 12/20/2019; 6 a, 5 p Impressions: 69, 146 WATL 12/20/2019; 7 p, 10: 30 p Impressions: 10, 940 WATL 12/21/2019; 9 p Impressions: 39, 881 Jill Pable Story WXIA 1/2/2020; 6 a, 5: 30 p Impressions: 33, 759 WATL 1/2/2020; 9 pm Impressions: 9, 608 Total Impressions: 200, 587 million ATLANTA MISSON Ending Homelessness 1. 04. 2019 8

Building Hope and a Future Dream Home Sweepstakes Recap Overview q Atlanta & Company Features • Proposed: 61, 200 Household impressions in Atlanta • Delivered: 98, 800 Household impressions in Atlanta • (1) Remaining Live Shot: Scheduled for March 12, 2020 q PSA/Promos/Spots • Proposed: 4. 3 million Household impressions in Atlanta • Delivered: 8. 7 million Household impressions in Atlanta q Digital • Delivered: 19, 028 Digital Banner Ad Impressions • Total Clicks on Banner: 120 q Social Media • 1, 105 Total Social Media Post Clicks q News & Editorial • Proposed: Value Added • Delivered: • Total Impressions 200, 587 million ATLANTA MISSON Ending Homelessness 1. 04. 2019 9

Appendix Original Proposal ATLANTA MISSON Ending Homelessness 1. 04. 2019

Community Campaign Elements: q Atlanta & Company Features 1 x per month/ 6 x total showcase five minute features on Atlanta & Company (M-F 11 A to 1230 P) Showcasing the progress of the homebuilding process, vendors and the Atlanta Mission. 61, 200 Household impressions in Atlanta VALUE: $21, 000 q PSA/Promos/Spots Promoting the Home for the Homeless Campaign & Ticket Sales to Raise Money for the Atlanta Mission (: 30 and : 15 seconds) Minimum of 250 total airings - 4. 3 million Household impressions in Atlanta VALUE: $65, 000 q Digital & Social Media • 11 Alive. com + 11 Alive News integration • Facebook Social Media posts highlighting the progress of the build • Updates about the campaign and its progress, including features on the Atlanta Mission, Brock Built Homes and the progress of the home on various 11 Alive social platforms VALUE: $24, 000 Total Impressions 1. 04. 2019 to be reported in a monthly campaign summary recap Total 11 Alive Facebook page likes – 1. 6 Million

Community Campaign Elements: q Geofencing- Plan to be determined based on further discussion Total Impressions: 555, 555 q Production, including B-roll video of the progress of the home build; PSA/Promo Production; Atlanta and Company B-roll video VALUE: $10, 000 q News Coverage/Editorial As always, news editorial can never be guaranteed. However, as a partner with the community initiative, 11 Alive Community Affairs will endeavor to engage news storytelling unit for profile opportunities of the campaign. VALUE: Priceless 1. 04. 2019