Building Growing an Inclusive PTA Membership National PTA
Building & Growing an Inclusive PTA Membership National PTA Representative 2017
Today, You Will Learn How to: • Describe “why” you join and volunteer for PTA • Understand perspectives, influences, and motivations for families and school staff to support/join PTA • Follow the five steps for growing PTA • Develop a membership growth plan
National PTA Mission To make every child’s potential a reality by engaging and empowering families and communities to advocate for all children. PTA Grows Champions for Children
Membership Begins With: ME Why PTA?
Membership Growth = RELATIONSHIPS Perspectives, Influences, Motivations
Who are Your Prospective Members? FAMILIES GREATSCHOOLS. ORG
STEP 1: PTA Relationships Welcome all families Families & School 5 Steps for Strong PTA Relationships
Step 2: PTA Relationships Listen & Communicate Welcome all families Families & School 5 Steps for Strong PTA Relationships
Step 3: PTA Relationships Listen & Communicate Focus on what makes a meaningful difference Welcome all families Families & School 5 Steps for Strong PTA Relationships
Step 4: PTA Relationships Listen & Communicate Welcome all families Focus on what makes a meaningful difference Families & School 5 Steps for Strong PTA Relationships Value time
5 Steps: PTA Relationships Listen & Communicate Welcome all families Focus on what makes a meaningful difference Families & School 5 Steps for Strong PTA Relationships Value time Show you care
Communicate Your Message: Frequent, Often, Two-way • 1. Take-home flyers 2. PTA social media 3. Word of mouth 4. Welcome events 5. PTA events Year-round Plan
Membership Process: Components of Membership Flyer/Form 1. 2. 3. 4. Mission Focused objectives Results from prior year Options for joining, volunteering, donating 5. Preferred contact info 6. PTA-use only box for tracking 7. Local, State, National PTA benefits • Year-round Plan
How do you DO Membership? SUCCESSES & CHALLENGES 1. Member recruitment & renewal • 2. Incentives or benefits 3. Volunteer sign-up 4. Teachers and staff 5. All families 6. Community collaborations Year-round Membership Plan
How Can National PTA Help You? • PTAKit. org • PTA. org/elearning • PTA Training Events • State PTA Resources www. PTA. org
FOLLOW NATIONAL PTA!
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