Building customer relations with educational institutions n Approaching
Building customer relations with educational institutions n Approaching customers by understanding their needs Through EU-funded project VIRSTA: Polytechnics l Vocational schools l Secondary schools l Universities l Elementary schools l Heli Haapkylä 13. -15. 6. 2005 1
Building customer relations to educational institutions n How to discover customers’ needs? Through: Previous purchases (Applix) l Curriculum, tutorial programs l Personal contacts (seminars, visits etc. ) l Customers’ different publications l Interviews l Comparing similar customers l Media l Heli Haapkylä 13. -15. 6. 2005 2
Building customer relations to educational institutions n Marketing different statistical products to the different faculties l Health Care and Social Services l Technology l Culture and Services l Business Heli Haapkylä 13. -15. 6. 2005 3
Building customer relations to educational institutions n Special www-portal for students and teachers (year 2006) l points to general information on our website of interest to students and teachers l Help with assignments l Teaching resources, lesson plans l Links & tools for research Heli Haapkylä 13. -15. 6. 2005 4
VIRSTA - Virtual Statistics - Statistics in use in polytechnics Make statistics known to teachers of polytechnics, and instruct and encourage them to use statistics n Make statistics known to students of polytechnics by training teachers n Educate future users of statistics & decision makers l in professional life l in everyday life n Heli Haapkylä 13. -15. 6. 2005 5
Project partners Statistics Finland n City of Helsinki Urban Facts TIEKE n Helsinki Business Polytechnic Helia n Arcada Polytechnic (Swedish-speaking) n Helsinki Polytechnic Stadia n Heli Haapkylä 13. -15. 6. 2005 6
What we have done so far n n Web-based learning material produced in co-operation with City of Helsinki Urban Facts and Helsinki Polytechnic l Discover Statistics - web-based learning material l Statistical Data Collection - web-based learning material Learning material is used to support supervision of students’ theses and also teachers’ further education and own research work Heli Haapkylä 13. -15. 6. 2005 7
What we have done so far 9 training conferences on statistics (around 30 -50 teachers per course) n Focus on: l Statistical data collection l How to find statistical data l Statistical graphics l How to read & use statistics l Statistics on education l Statistics on population & health l Economic Statistics n Heli Haapkylä 13. -15. 6. 2005 8
What we are going to do within the next 2 years n Web-based learning material on business statistics Focus on entrepreneurship l Approaching the process of starting a business through statistics l Web-material will be produced in co-operation with the customers (polytechnics) and is based completely on their needs l Heli Haapkylä 13. -15. 6. 2005 9
What we are going to do within the next 2 years n n 8 training conferences on statistics (around 30 -60 teachers per course) l Focus on general statistical methods, concepts, terms as well as business statistics Discover Statistics - web-based learning material translated in to Swedish Heli Haapkylä 13. -15. 6. 2005 10
EU-funding n VIRSTA 63% of total expenses n Partners needed n EU-money is paid around 6 months delay n Administration of the project is time consuming n Rules are very strict; if rules not followed Heli Haapkylä No money 13. -15. 6. 2005 11
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