Building Awareness MDSD Centennial Coordinator Training Building Awareness
Building Awareness MD/SD Centennial Coordinator Training
Building Awareness To increase knowledge and understanding by sharing information or experiences MD/SD Centennial Coordinator Training 1
Session Objectives �Describe why building awareness is important �Identify opportunities to build awareness �Concisely communicate the key messages of the Centennial MD/SD Centennial Coordinator Training 2
Why is it important to build awareness of the Centennial? MD/SD Centennial Coordinator Training 3
How can participating in key programs help build awareness of the Centennial? MD/SD Centennial Coordinator Training 4
Scenario: Annual Spring Cleanup MD/SD Centennial Coordinator Training 5
Activity �Groups of 2‐ 3 people �Discussion: Ways the Lions Club of Centerville can build awareness of the Centennial MD/SD Centennial Coordinator Training 6
Debrief �Build awareness by looking for ways current projects can fit within scope of Centennial �Advantages: �Service project is rejuvenated �Club members are inspired �Community becomes aware MD/SD Centennial Coordinator Training 7
Opportunities MD/SD Centennial Coordinator Training 8
MD/SD Centennial Coordinator Training 9
Key Messages short statements about the Centennial program that you want your audience to hear and remember MD/SD Centennial Coordinator Training 10
Key messages �Building blocks for communication �Used to promote the Centennial �Talking points in a presentation �Help you to: ‐ ‐ ‐ Stay organized Ensure accurate information Improve understanding MD/SD Centennial Coordinator Training 11
Steps to Develop Key Messages 1. 2. 3. 4. Decide what you need to communicate Write down the top 3 or 4 points Create supporting points Tailor your supporting point to audience MD/SD Centennial Coordinator Training 12
Remember - key message are: • Concise ‐ easy to understand • Simple to say aloud ‐ sounds conversational • Focused on one broad idea • Jargon free • Easy for people to remember • Persuasive MD/SD Centennial Coordinator Training 13
Activity � 2‐ 3 people �Read scenario �Decide on key messages �Create individual elevator speech MD/SD Centennial Coordinator Training 14
Session Objectives �Describe why building awareness is important �Identify opportunities to build awareness �Concisely communicate the key messages of the Centennial MD/SD Centennial Coordinator Training 15
Evaluation MD/SD Centennial Coordinator Training 16
- Slides: 17