Building Awareness Building Awareness To increase knowledge and

Building Awareness

Building Awareness To increase knowledge and understanding by sharing information or experiences District Centennial Coordinator Training 1

Session Objectives �Describe why building awareness is important �Identify opportunities to build awareness �Concisely communicate the key messages of the Centennial District Centennial Coordinator Training 2

Why is it important to build awareness of the Centennial? District Centennial Coordinator Training 3

How can participating in key programs help build awareness of the Centennial? District Centennial Coordinator Training 4

Scenario: Annual Spring Cleanup District Centennial Coordinator Training 5

Activity �Groups of 2‐ 3 people �Discussion: Ways the Lions Club of Centerville can build awareness of the Centennial District Centennial Coordinator Training 6

Debrief �Build awareness by looking for ways current projects can fit within scope of Centennial �Advantages: �Service project is rejuvenated �Club members are inspired �Community becomes aware District Centennial Coordinator Training 7

Opportunities District Centennial Coordinator Training 8

District Centennial Coordinator Training 9

Key Messages short statements about the Centennial program that you want your audience to hear and remember District Centennial Coordinator Training 10

Key messages �Building blocks for communication �Used to promote the Centennial �Talking points in a presentation �Help you to: ‐ ‐ ‐ Stay organized Ensure accurate information Improve understanding District Centennial Coordinator Training 11

Steps to Develop Key Messages 1. 2. 3. 4. Decide what you need to communicate Write down the top 3 or 4 points Create supporting points Tailor your supporting point to audience District Centennial Coordinator Training 12

Remember - key message are: • Concise ‐ easy to understand • Simple to say aloud ‐ sounds conversational • Focused on one broad idea • Jargon free • Easy for people to remember • Persuasive District Centennial Coordinator Training 13

Activity � 2‐ 3 people �Read scenario �Decide on key messages �Create individual elevator speech District Centennial Coordinator Training 14

Session Objectives �Describe why building awareness is important �Identify opportunities to build awareness �Concisely communicate the key messages of the Centennial District Centennial Coordinator Training 15

Evaluation District Centennial Coordinator Training 16