Building a Nonprofit Organization Project Venue Alanna Green

Building a Non-profit Organization: Project Venue Alanna Green

What is Project Venue? • Mission: – The mission of Project Venue is to provide a permanent venue for youth to participate in the arts in South Kingstown, Rhode Island. The venue will serve as a secondary and alternative community for youth within town that will operate under the management of the youth themselves. Project Venue provides opportunities for local youth artists and musicians to perform and showcase their work in a healthy environment. The venue will host concerts, speakers, poetry slams, community events and music and art workshops in collaboration with local artists and musicians. Providing this alternative youth community will give youth another recreational option, resulting in healthy decision-making and habits of the youth involved.

Two roles, one project • Consultant – Business Plan • Advisor and “Connector” – Guide them with objectives • • Scouting Venues Marketing efforts Community support Networking with key industry supporters

Why a business plan? • What is a business plan? – A roadmap, a guide to chart the course of the business or organization – Detailed plan that summarizes objectives • Why would Project Venue need this? – Helps the organization think strategically about organizational models, financing and marketing efforts – Uncovers aspects of the business that may not have been previously discussed or planned – Potential investors

Sustainability: my main concern • Replacing graduating seniors with new leadership • Financial stability • Parental involvement • Lack of a website • Organizational structure

Objectives • Establish a temporary storage/office location for paperwork and equipment by August 2008. • Establish a Strategic Action Board of active adults, community members, business professionals and arts professionals to drive managerial needs of organization. • Establish an Intern Program and propose the program to local universities by August 2008. • Establish relationships with town administration and local art organizations. • Grow Youth Executive Advisory membership 100% by August 2008. • Increase programming to have a minimum of 10 events per year including annual shows in February and August. • Apply for at least one grant per quarter, prepared by The Youth Executive Advisory. • Develop a Project Venue website by August 2008.

Marketing Mix • Product/Service • Price – Penetration pricing strategy • Place – South Kingstown, RI • Promotion – Programming • organic, student-made posters and flyers • Face. Book and My. Space – Organizational • Website • Public Relations

Programming Event Name Type Location Performance SKHS Date Attendance 2006 Open Mic Spring 06 70 60 Booth at Peace. Fair Organization Promotion Peace. Dale September 06 Autumn. Oz Dance Wakefield Baptist Church October-06 80 The I Am Show Music Festival URI Memorial Union February-07 315 A Weekend to Remember Art and Music Festival - Community Event Wakefield Baptist Church/Hera Gallery June-07 100 Gato Diego Concert Matunuck Beach August-07 60 Hera Gallery September 07 25 September 07 30 November-07 75 January-08 150 February-08 225 2007 The Cargo Cult Revival and Shuya Concert Booth at the Peace. Fair Organization Promotion/Art Exhibit Peace. Dale Poetry Slam Performance SKHS Photography Show Art Exhibit Hera Gallery Dev. Tober Concert URI Memorial Union 2008

Event Name Student Planners Date Students Artists Student Performers Students Recruited to YEA 2006 Open Mic Spring 06 10 20 N/A 2 September-06 2 N/A 0 October-06 10 1 DJ 15 1 February-07 15 N/A 5 June-07 20 4 bands 50 performers and 5 bands 35 4 August-07 10 6 bands N/A 0 The Cargo Cult Revival and Shuya September-07 1 0 N/A 0 Booth at the Peace. Fair September-07 3 N/A 2 Poetry Slam November-07 8 12 N/A 2 January-08 1 1 band 60 0 February-08 10 9 bands N/A 2 Booth at Peace. Fair Autumn. Oz 2007 The I Am Show A Weekend to Remember Gato Diego 2008 Photography Show Dev. Tober

Management Plan • January 2008 – Project Venue youth – Mrs. Cabral, Advisor – Board of Directors • April 2008 – Youth Executive Advisory (YEA) – Strategic Action Board (SAB) – Board of Directors (BOD) – Managerial Intern Program (MIP)

Project Venue Income Statement 5/07 -4/08 Revenues Payment for Services Grants Donations 1, 100. 00 1, 000. 00 414. 00 Total Revenue 2, 514. 00 Expenses Advertising Security Rent Supplies 143. 45 220. 00 375. 00 190. 13 Total Expenses 928. 58 Net Income 1, 585. 42

Imagining Art and Social Change Conference Hosted by PYAC • AS 220’s Broad Street Studio • Community Music. Works • Everett Dance Theatre • New Urban Arts • Providence Black Repertory Company • Providence City. Arts!

Role as Advisor and “Connector” • Scouting of Venues – Campus Cinema – Peace. Dale Mill • Meetings with: – Principal Mc. Carthy and advisor Mrs. Cabral, SKHS – Isla Taylor, Hera Gallery – Bo Jones, Images Design Studio – Corey Olerio, Designer

From this point on… • Project Venue – Currently working with Images Design Studio on the professional design of the Project Venue logo – Current development of a website – Inviting and establishing SAB and BOD – Recruiting event for May – Planning the Peace. Fair

Questions or comments?