Building a brand with an internal toolkit Jenna
Building a brand with an internal toolkit Jenna Thomas and Angela Vogen
About us Jenna Thomas Angela Vogen Team Lead, Executive Presence Team Lead, Internal Communications © Cerner Corporation. All rights reserved. 1
© Cerner Corporation. All rights reserved. 2
50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 1969 1979 1989 1999 2009 2019 2029 Number of associates © Cerner Corporation. All rights reserved. 3
© Cerner Corporation. All rights reserved. 4
1, 100+ EXECUTIVES © Cerner Corporation. All rights reserved. 26 COUNTRIES 1 BRAND 5
Identifying the gaps and goals • • Improve communications from executives to associates Increase associate satisfaction Extend executives’ brand internally and externally Provide a scalable, self-service approach Human Resources Internal communications © Cerner Corporation. All rights reserved. Executive presence 6
Executive Communications Toolkit
© Cerner Corporation. All rights reserved. 8
© Cerner Corporation. All rights reserved. 9
© Cerner Corporation. All rights reserved. 10
Takeaways
Wins Cross-functional team buy-in & adoption © Cerner Corporation. All rights reserved. Executive awareness Launch of materials 12
Lessons learned Promotion is key Assess your target audience’s needs © Cerner Corporation. All rights reserved. Revisit best practices and content frequently 13
Toolkit 2. 0 © Cerner Corporation. All rights reserved. 14
Thank you Q&A © Cerner Corporation. All rights reserved. 15
- Slides: 16