Building a brand with an internal toolkit Jenna

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Building a brand with an internal toolkit Jenna Thomas and Angela Vogen

Building a brand with an internal toolkit Jenna Thomas and Angela Vogen

About us Jenna Thomas Angela Vogen Team Lead, Executive Presence Team Lead, Internal Communications

About us Jenna Thomas Angela Vogen Team Lead, Executive Presence Team Lead, Internal Communications © Cerner Corporation. All rights reserved. 1

© Cerner Corporation. All rights reserved. 2

© Cerner Corporation. All rights reserved. 2

50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 1969 1979 1989

50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 1969 1979 1989 1999 2009 2019 2029 Number of associates © Cerner Corporation. All rights reserved. 3

© Cerner Corporation. All rights reserved. 4

© Cerner Corporation. All rights reserved. 4

1, 100+ EXECUTIVES © Cerner Corporation. All rights reserved. 26 COUNTRIES 1 BRAND 5

1, 100+ EXECUTIVES © Cerner Corporation. All rights reserved. 26 COUNTRIES 1 BRAND 5

Identifying the gaps and goals • • Improve communications from executives to associates Increase

Identifying the gaps and goals • • Improve communications from executives to associates Increase associate satisfaction Extend executives’ brand internally and externally Provide a scalable, self-service approach Human Resources Internal communications © Cerner Corporation. All rights reserved. Executive presence 6

Executive Communications Toolkit

Executive Communications Toolkit

© Cerner Corporation. All rights reserved. 8

© Cerner Corporation. All rights reserved. 8

© Cerner Corporation. All rights reserved. 9

© Cerner Corporation. All rights reserved. 9

© Cerner Corporation. All rights reserved. 10

© Cerner Corporation. All rights reserved. 10

Takeaways

Takeaways

Wins Cross-functional team buy-in & adoption © Cerner Corporation. All rights reserved. Executive awareness

Wins Cross-functional team buy-in & adoption © Cerner Corporation. All rights reserved. Executive awareness Launch of materials 12

Lessons learned Promotion is key Assess your target audience’s needs © Cerner Corporation. All

Lessons learned Promotion is key Assess your target audience’s needs © Cerner Corporation. All rights reserved. Revisit best practices and content frequently 13

Toolkit 2. 0 © Cerner Corporation. All rights reserved. 14

Toolkit 2. 0 © Cerner Corporation. All rights reserved. 14

Thank you Q&A © Cerner Corporation. All rights reserved. 15

Thank you Q&A © Cerner Corporation. All rights reserved. 15