Buddy Friendly Canadian Buddy Have you ever studied
Buddy “Friendly Canadian”
Buddy Have you ever studied abroad? Why Choose Vancouver? 9% 11% 6% 49% 25% Education Environment Safety Familarity Environment(weather, viewing) Others
Buddy Why leave early? 9% 14% 4% 43% 29% Local maladjustment Incorrect information Neglect of local Personallity(money, homesick) Others
Contents PROGRAM PLACE PRICE PROMOTION
Buddy Why leave early? 9% 14% 4% 43% 29% Local maladjustment Incorrect information Neglect of local Personallity(money, homesick) Others
Product “Friendly Canadian” Psychology Caregiving Caring for the child, Adult, and Elderly Caring for the disabled. Volunteer works education social Events Activities Teaching Community Development Teaching Chidren Teaching Conversational English Working towards Women’s Empowerment Sharing your Professional Skills & Experiences Hockey games Table Tennis, Pool Tournament Barbecue party Travel Movie Theater, Musical
Product §Benefits Government Business Student University ESL School City Tax Revenue. Sociality, Save volunteer service hours. English skills, Save a money, sociality. More long-term students. Reputaion, Jobs, Tourists.
Contents PROGRAM PLACE PRICE PROMOTION
Place Vancouver Toronto §Open : everyday 11 a. m ~ 7 p. m §Build : 1 F – program facilities 2 F – counselling rooms 3 F – educational facilities
Contents PROGRAM PLACE PRICE PROMOTION
Price §FREE (Students) §Annual membership card -$11 Buddy Volunteer License Name : Gil-Dong Hong Nationality : KOREA 21 st FEB, 2011
Price §Requirement Rent fee (3 rd floor) Advertising (brochure, poster) Equipment Funiture (desk + chair…) $240 K (building) $5, 000 $10, 000 Electric (TV, Fax, printer, computer. . ) $84 K $360 K 15 Volunteer coordinator $699 K TOTAL (1 year) “Help us to help them”
Contents PROGRAM PLACE PRICE PROMOTION
Promotion Advertisement ESL Student Canadian Brochure (to agency) Poster (to university) - Sign (to transport) Web-site Promotion Discount PR The Internet Banner (google web-site, Canada Educational institutions) “Friendly Canadian” Opportunity
Buddy Cumulative Number 2000 1800 1600 1400 1200 1000 800 600 400 2000 1500 1000 Cumulative Number 500 2011 2012 2013 2014
Conclusion §Remember Friendly Canadia n Buddy Voluntee r
Thank you for attention. Do you have any questions. . ?
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