BTEC National Business Level 3 Unit 29 Understanding

BTEC National Business Level 3 Unit 29 – Understanding Retailing Mr. Miah This unit includes: 4 passes 3 Merits 2 Distinctions

ASSIGNMENT 1 • Assignment 1 criteria has the following: – P 1 – M 1 – P 2 – M 2 – D 1

P 1 – Describe the structure and organisation of the retail sector • Produce a Powerpoint Presentation • Describe the organisation of the retail sector by describing the following: – – – Define retailing The different types of retailers (department stores, supermarkets and Independents) Clicks and bricks businesses Hybrid stores The different locations of stores (in-town, local and out-of-town retail parks) • Describe the structure of the retail sector by finding and describing the following: – – – Size of the retail sector (include numerical statistics) Trends in sales (what are the most popular sales in retail? ) Profitability (how much profit the sector makes) Store sizes and location Amount of independent retailers and multiple retailers Not-for-profit retailers and public place retailers • Include images in your presentation

M 1 – Compare the function of formats and locations in retailing • Compare similarities and differences between the following formats: – – Physical stores Internet stores Clicks and Bricks Hybrid stores Physical Internet Physical Clicks and Bricks Physical Hybrid stores Internet Clicks and Bricks Internet Hybrid stores Hybrid Clicks and Bricks • Compare similarities and differences of the following locations: In-town local – In-town shopping (high streets/ shopping In-town out-of-town malls) Local out-of-town – Local (one local street) – Out-of-town (including out-of-town shopping centres)

P 2 – Explain the process of distributing goods through different channels from the manufacturer to the customer • Explain the distribution process for the following types of retailers: – Independent retailer – Multiple retailer • Explain the process from the Manufacturer to the Customer (include suppliers)

M 2 - Compare the methods used to distribute products and services • Select two businesses from different sectors • Compare similarities and differences between each business’s method of distribution • You must include the different ways the products/services are distributed to the customer in your answer

D 1 – Evaluate the distribution systems in delivering goods and services for a selected organisation • Select one of the organisations used in M 2 • Evaluate the distribution system used in delivering goods/services for that organisation by assessing the: – Positives of the distribution system – Negatives of the distribution system • To do this, your answer must include evaluating the following: – – – Responsiveness to consumers needs Costs involved Use of domestic/international suppliers Use of intermediaries (middle agents) Shipping arrangements involved and the complexity

ASSIGNMENT 2 • Assignment 1 criteria has the following: – P 3 – M 3 – D 2

P 3 – Explain how focusing on the customer, by providing good customer service, is essential to retailing For P 3, you must explain how customer service is essential to retailing, to do this you must do this as a group presentation. • Define customer service • Choose three different retailers • Explain the customer service policies for each retailer • When explaining the policies for all three retailers you must explain the customer service policies before a sale, during a sale and after a sale (use the Business textbook to help pgs. 186 -187) WARNING: YOU CANNOT USE THE SAME PROCESS FOR EACH RETAILER! • Add a conclusion summarising how good customer service is essential in retailing (include summary of each retailer)

Unit 29 – Coursework deadlines Assignment 1 – DEADLINE PASSED Includes: P 1, M 1, P 2, M 2, D 1 Students yet to email me any Assignment 1 work: Ajhar, Burhan, Tahmid Assignment 2 – Fri 31 st March (last day of term) Includes: P 3, M 3, D 2 Assignment 3 – after half-term Includes: P 4

Presentation Guidelines • Each group presentation has to be 5 -10 mins • Each group member must be allocated a role and speak during the presentation • Marks out of 5 will be scored for each group on: – Accurate content (? /5) – Confidence (? /5) – Eye-contact (? /5)

M 3 – Explain the ways in which sales techniques and customer service have developed in retail organisations RESEARCH TASK • Research and find different sales techniques using the BTEC Business textbook (pg. 191 ) COURSEWORK TASK • Select two different types of retail organisations (i. e. department, multiple, independent or any others from P 1) • Explain the sales techniques both these retailers demonstrate • Explain the different customer service they both provide • Explain why the two different types of retailers have different levels of customer service

D 2 – Assess the impact of different sales techniques and customer service in a selected organisation • For D 2 you are required to assess the impact of sales techniques and customer service for a selected business of your own. • Assess the different sales techniques used by the selected business (as identified in M 3) • When assessing, ensure you critically analyse what the impact of this technique is upon the business, i. e. whether the technique is helping the organisation make sales or otherwise.

ASSIGNMENT 3 • Assignment 3 is made up of only P 4

P 4 – Identify the competitive factors in the retail environment a selected organisation faces • For P 4, you must select a retail organisation to explore for this criteria • After selecting your retail organisation you must assess the competitive environment of the retailer using Porter’s Five Forces Model (see on the next slides the model)

Porter’s 5 Forces Model • This model looks at the different factors that influence a business • You must explain each factor’s impact on your chosen retailer

You must select at least two points on each factor for P 4