BT Fusion the best of both worlds Ian
BT Fusion the best of both worlds Ian Livingston CEO BT Retail
BT Fusion - best of both worlds ‘all the convenience and features of a mobile phone with fixed line costs and quality’
BT Broadband line BT Fusion – how it works
The best of both worlds • BT landline rates when you are at home or office • Competitive mobile bundled minutes when you are out and about • Free BT Fusion Motorola v 560 phone – Stylish, compact flip phone design with large, vivid colour display with video and camera • Free BT Hub to wireless network your home
Meeting customer needs “ 70% of customers avoid paying mobile rates by using a landline” “Over 30% of mobile calls are made from the home today” “ 19% of customers have problems with mobile coverage”
• BT landline rates when calling from home or office – 5. 5 p per hour evenings/weekends – 3 p per minute peak hours • Out and about – Competitive mobile rates – Free short calls home – Monthly subscription from just £ 9. 99 (inc 100 mobile minutes) • Free phone, free BT Hub
BT Fusion – exceptional value Call type : from mobile device to UK landline in the home 5 min (pence) 10 min (pence) 30 min (pence) % saving 10 mins 60 min 10 mins off-peak (pence) Peak call BT Fusion Off Peak 5. 5 p BT Fusion Peak 15 p 30 p 90 p 180 p "3" Videotalk 500 25 p 50 p 150 p 300 p 40% 89% Orange 200+100 online 50 p 100 p 300 p 600 p 70% 95% O 2 (Anytime) 200 50 p 100 p 300 p 600 p 70% 95% T-Mobile Relax 200 self service 50 p 100 p 300 p 600 p 70% 95% Virgin Pay monthly 200 75 p 100 p 200 p 350 p 70% 95% Sainsbury's O 2 200 50 p 100 p 300 p 600 p 70% 95%
BT Fusion – exceptional value % saving 10 mins off-peak 60 min Peak call Call type : from mobile device to UK landline in the home 5 min 10 min 30 min BT Fusion Off Peak 5. 5 p 15 p 30 p 90 p 180 p "3" Videotalk 500 25 p 50 p 150 p 300 p 40% 89% Orange 200+100 online 50 p 100 p 300 p 600 p 70% 95% O 2 (Anytime) 200 50 p 100 p 300 p 600 p 70% 95% T-Mobile Relax 200 self service 50 p 100 p 300 p 600 p 70% 95% Virgin Pay monthly 200 75 p 100 p 200 p 350 p 70% 95% Sainsbury's O 2 200 50 p 100 p 300 p 600 p 70% 95% BT Fusion Peak
BT Fusion – exceptional value % saving 10 mins off-peak 60 min Peak call Call type : from mobile device to UK landline in the home 5 min BT Fusion Off Peak 5. 5 p BT Fusion Peak 15 p 30 p 90 p 180 p "3" Videotalk 500 25 p 50 p 150 p 300 p 40% 89% Orange 200+100 online 50 p 100 p 300 p 600 p 70% 95% O 2 (Anytime) 200 50 p 100 p 300 p 600 p 70% 95% Virgin Pay monthly 200 75 p 100 p 200 p 350 p 70% 95% Sainsbury's O 2 200 50 p 100 p 300 p 600 p 70% 95% T-Mobile Relax 200 self service 10 min 30 min
BT Fusion – exceptional value % saving 10 mins off-peak 60 min Peak call Call type : from mobile device to UK landline in the home 5 min 10 min 30 min BT Fusion Off Peak 5. 5 p BT Fusion Peak 15 p 30 p 90 p 180 p "3" Videotalk 500 25 p 50 p 150 p 300 p 40% 89% 50 p 100 p 300 p 600 p 70% 95% O 2 (Anytime) 200 50 p 100 p 300 p 600 p 70% 95% T-Mobile Relax 200 self service 50 p 100 p 300 p 600 p 70% 95% Virgin Pay monthly 200 75 p 100 p 200 p 350 p 70% 95% Sainsbury's O 2 200 50 p 100 p 300 p 600 p 70% 95% Orange 200+100 online Over 99% saving
• Phone that automatically connects through BT Broadband • One personal phone • Free BT Hub to wireless network your home • 3 phones can be used at once • Seamless handover
• Guaranteed coverage at home and office • Range 20 -25 metres in typical home • 50 -100 metres in free air • Excellent voice quality • Mobile when out and about
BT Fusion – a world first Today • Start delivery to around 400 paying customers September • Start rollout Autumn • Further propositions for business Register today at bt. com/btfusion Just the start
BT Fusion just the start Steve Andrews Chief of Mobility & Convergence
BT Fusion – just the start Bluetooth BT Broadband line Wi-Fi Today • • Connection via Bluetooth to Broadband Seamless in-call handover Wi-Fi enabled BT Hub Up to 6 phones per household, 3 calling simultaneously
BT Fusion – just the start BT Broadband line Wi-Fi The future • • Migration to Wi-Fi phones Richer services at broadband speeds More places More mobile devices
Evolution of BT Fusion - More devices • Greater range of devices from Tier 1 vendors – The Motorola V 3 RAZR will be the next BT Fusion Bluetooth/UMA handset - available later this year – Working with Motorola, Nokia and Samsung to launch 6 Wi-Fi/ UMA handsets in around 12 months
Creating a world first
Creating a world first
Driving fixed mobile convergence globally Fixed Mobile Convergence Alliance (FMCA) • Currently the fastest growing operator alliance, founded & chaired by BT • Driving standards based solutions & convergence handsets • 18 Members representing over 300 million customers – Auna, AT&T Corp, Belgacom, Bezeq, Brasil Telecom, BT, Cegetel, Cesky Telecom, Eircom, Korea Telecom, KPN, NTT Com, PCCW, Rogers Wireless, Swisscom, TRUE/ Orange, Telecom New Zealand & Telkom South Africa
Volume Typical new product growth Years
DSL Broadband customers Typical new product growth 2001 >5 million 2002 2003 2004 2005 Years
Connected anywhere A wireless world - through convergence Bluetooth Wi-Fi Public Wi-Fi Private/Guest Wi-Fi
Connected anywhere A wireless world - through convergence Seamless, ubiquitous, easy to use & secure Bluetooth Wi-Fi Public -Fi Wi Private/Guest Wi-Fi
Connected anywhere - BT Building the future Over 7800 hotspots in the UK Over 30, 000 hotspots globally Enterprise wireless LAN & guest Wi-Fi
Delivering new services & applications Machine to machine More convergence devices High quality video. Enterprise centric BT Fusion services Converged voice & data messaging
A world first from BT Ian Livingston CEO BT Retail
BT Fusion – best of both worlds ‘all the convenience and features of a mobile phone with fixed line costs and quality’ A world first
- Slides: 28