BT Cloud Voice Payasyougo cloud unified communications Work

BT Cloud Voice Pay-as-you-go cloud unified communications Work anywhere productivity Optional call recording Optional contact centre In association with

Agenda About Magnetic North and working with BT Our On. Demand platforms Cloud PBX overview Deployment and Success Management Support Open forum In association with 2

Achieving your goals Leverage cloud technology for next generation unified communications Take advantage of BT’s 21 st century network & our advanced UC platform Leverage simple pay-as-you-go commercial terms incl. integrated 24 x 7 support and continuous innovation and upgrades In association with 3

Working with BT High availability platforms you can rely on Success Management - with you today, tomorrow and for ever BT integrated billing that is clear and easy to understand Single point of contact for support and service – 24 x 7 here in the UK Continuous platform evolution ahead of your business needs In association with 4

Our platforms Hosted Cloud PBX - Unified communications - For all business needs Maximise Cloud Contact Centre - Blended inbound/outbound - 100% web-based - Advanced email/SMS features - Unique Mobile Screening Optimise Cloud Contact Recording - 100% web-based - Integrated quality monitoring - PCI compliance option In association with 5

Avoid the legacy on-premise iceberg. . . Initial capital investment Visible Costs Administration Add/move/change costs Expensive support fees Expensive upgrades Downtime & resilience ££ End-of-life replacement In association with 6 Hidden Costs

The advantages of Cloud Voice Hosted servers and applications Delivered via IP On. Demand Cloud Scales automatic ally with demand Opex budget Automatic Upgrades Direct to customer premises Low cost / high In association with 7 Legacy Onsite Large capex investment Over- or under provisioned Support burden Short lifecycle & upgrade costs profit High cost / low profit

Cloud confidence Security Reliability In association with 8

Magnetic North Cloud Voice Cloud PBX Customer • PBX Optimise Call Recording option • Auto attendant • Conference rooms Maximise Blended Contact Centre option • Voicemail to email delivery • Twin GSM / IP ringing • Salesforce integration Office deskphone Call centre Office softphone In association with 9

Feature-rich PBX capabilities In association with 10

Included features (all users) G. 711 / G. 729 Hold / Retrieve Class of Service Transfer Dual Ring / Mobile Conference Meet Me Conference Voice Mail + Email Delivery Hunt Groups Pickup Groups Auto Attendant Music on Hold Announcements Internal / External Ringtone Manager / Assistant Working MADNs with Busy Lamp Shared Call Appearance Click to Dial API Caller ID Call Forward (Busy / No Answer / All) Do Not Disturb Call Park / Retrieve Call Waiting CLID / Calling Name Display Global Directory (supported phones) Extension Mobility Observe / Barge -in Authorisation / Account Codes Diverts / Routing Rules In association with 11

Easy browser-based administration In association with 12

Standard features (on top of core telephony) Conference - Ad Hoc Conference - Meet Me Conference Audio Services - Music on Hold - Announcements Messaging - Voicemail - Email Delivery In association with 13

Hot-desking support Users can login to any PBX phone using a simple code Calls automatically follow the user to the hot-desk phone Voicemails are delivered automatically to the user’s email address In association with 14

Dual-ringing Incoming call Caller Hosted PBX ! g rin g Rin r Answe Rin gr Mobile Phone ing ! Office Phone In association with 15

Corporate directory with click-to-call Just click to call! LDAP directory integration Business directory integration for Cisco and other phones In association with 16 16

Fax-to-email Incoming fax to DDI number 0116 229 2828* Incoming fax to DDI number 0116 229 2727* Hosted PBX Fax to 0116 229 2828 delivered to group email Fax to 0116 229 2727 delivered to individual user’s email In association with * Fax-to-email priced as per DDI number 17

Cloud Voice comes with. . . Integrated Optimise Call Recording In association with 18

Wide choice of devices In association with 19

SIP-phone feature comparison Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 301 1 No 10/100 BASE-T RJ-45 1 No No Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 303 3 Monochrome 10/100 BASE-T RJ-45 2 No 2. 5 mm Jack Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 502 G 1 Backlit Monochrome 10/100 BASE-T RJ-45 2 Yes 2. 5 mm Jack In association with 20

SIP-phone feature comparison Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 512 G 1 Backlit Monochrome 1000 BASE-T RJ-45 2 Yes 2. 5 mm Jack Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 504 G 4 Backlit Monochrome 10/100 BASE-T RJ-45 2 Yes 2. 5 mm Jack Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 508 G 8 Backlit Monochrome 10/100 BASE-T RJ-45 2 Yes 2. 5 mm Jack In association with 21

SIP-phone feature comparison Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 509 G 12 Backlit Monochrome 10/100 BASE-T RJ-45 2 Yes 2. 5 mm Jack Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 514 G 4 Backlit Monochrome 1000 BASE-T RJ-45 2 Yes 2. 5 mm Jack Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Cisco SPA 525 G 2 5 Backlit Colour 10/100 BASE-T RJ-45 802. 11 b/g Wi. Fi Bluetooth 2 Yes 2. 5 mm Jack In association with 22

SIP-phone feature comparison Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Polycom Soundstation IP 5000 1 Backlit Monochrome 10/100 BASE-T RJ-45 1 No - Model Number of Lines Screen Ethernet Connectivity Ethernet Ports Power over Ethernet Headset Port Gigaset N 300 IP Dect Base Station + 5 Handsets 1 landline + 3 SIP N/A 1000 BASE-T RJ-45 1 No - In association with 23

Windows, Mac and Linux softphones + USB headset In association with 24

Reuse IP phones from your legacy PBX Any SIP endpoint (BYO endpoint) In association with • • Some advanced features may not be available on all handsets Customers are responsible for provisioning and management of devices not supplied by Magnetic North or BT 25

Powerful APIs for integration with your data Incoming call Caller Lookup CLID in DATABASE Route to Office A where CUST_REGION=SOUTHEAST Route to Office B Where CUST_REGION=MIDLANDS Routing API Screen-pop API Office A Office B In association with 26

Enhanced feature options Unified Messaging - Visual Voice Mail - SMS - Fax Attendant Console - Drag and drop connections - Rapid Park/Pickup/Xfer/Conf Presence - Microsoft Lync / OCS - Magnetic North IM In association with 27

Option - powerful operator consoles In association with 28

Access points and methods BT or 3 rd-Party Internet Home worker Remote Office Nomadic Users Hosted PBX Mobile SIP Client (over Wi. Fi) Magnetic North Network MPLS BT Point to Point Leased Line MPLS High Availability & converged WAN Private DSL Low Latency EBSA Annex M 50 ms Latency Delivered over BT PSTN Line Including router Office (from 40 – 1000’s of calls) Branch office (up to 40 calls) In association with 29 Head Office / Call Centre

Connect your IP-PBX & legacy PBX sites SIP TRUNK TO IP-PBX - leverage existing estate - reduce line rentals - unify call charges and billing - internal dial plan SIP TRUNK TO LEGACY PBX - MN provided SIP-E 1 gateway - Each gateway supports 4 x E 1 In association with 30

Virtualised PBX - connecting all of your sites Free Intersite Calls In association with 31

Maximise Multimedia Contact Centre Inbound Outbound Skillsets SMS Chat IVR Email In association with 32 Mobile Screening

Optional PCI compliance in the cloud PCI-DSS Compliant Cloud Credit Card Payment Collection Seamless Agent always present Simple XML API In association with 33 Keeps card details out-of-scope

Success Management Program Acquisition Activation In association with 34 Intensive care Business as usual

Rapid deployment BRING YOUR EXISTING GEO AND 08 NUMBERS WITH YOU* EBSA users live in as few as 15 working days Port in existing Non Geo (08) numbers (~5 days) Onsite training and go-live support via Success Management Port in existing Geographic (01/02) numbers (~20 days) Internet users live in as few as 5 days with new numbers In association with * Any number provided by an operator with a porting agreement with BT 35

Assistance when you need it 24 x 7 UK-based Support Easy-access Web Portal In association with 36

Simplified billing Detail & summary billing - Exceptions - Graphical breakdowns - Cost centres - CDR-level detail - CDR searches In association with 37

What does it cost? • Per Extn • Per Concurrent Agent Fixed Cost Setup Fixed Monthly Rentals • Per Extn • Per Concurrent Agent • • Call Charges SMS Messages Call Centre Usage Call Recording Usage Charges In association with 38

Contract options • Zero commitment – great for proof of concept Freedom • 30 days notice to leave at any time • Commitment has its rewards 12 month • Pay annually in advance for discounted rentals 3 year • Deep discounts on setup and rentals • Pay annually in advance for discounted rentals 5 year • Further discounts for longer-term commitment • Pay annually in advance for discounted rentals In association with * Quarterly payment option available at higher tariff 39

Open forum In association with 40

Thank you www. magneticnorth. com In association with 41

Backup Slides HPBX Architecture, Resilience, Security In association with 42

We give you. . . Secure solution ready for business ISO 27001 security certified PCI-DSS certified datacentres In association with 43

We give you. . . High-availability Multiple active-active geo-independent data centres Multiple data and voice connections In association with 44

Multi-tenant solution In association with 45

Architecture overview Customer A Alternates Resilient Routing Customer A registrations PBX Cluster (HA- UNIX) Heartbeat failover Customer Connections Firewall Pairs in HA Carrier Switch Pairs in HA PBX Cluster (HA-Unix) Customer B BT IP Exchange Customer B registrations In association with 46

IP connectivity & resilience Magnetic North has its own ASN (Autonomous System Number) Magnetic North peers with 5 Tier-1 ISPs concurrently We are an ISP in our own right BGP + HSRP equipped hot-failover routers Dual Firewalls Dual Switches In association with 47

Platform connectivity and resilience Dual CPU Dual PSU RAID-5 All servers are clustered for resilience Carrier Switches are GARP enabled Maximum impact of failure = 0. 5 sec silence In association with 48

How does it work? Note: Customer firewall must be configured to prioritise Vo. IP and reserve sufficient bandwidth for voice calls. In association with 49

Scalable SIP recording platform – in depth Database Voice Network Call Details Replication SIP Voice data Indexing Server Alternate Datacentre Call Details SIP + RTP Intelligent Tap Units Recording Server Raw RTP Replication WAV Audio Consolidation Server Compressed Audio Compression Server In association with 50 SAN

Application services Database Serving Web Pages Call Details https: //recording. bt. com Web Farm Call Audio Streaming Audio SAN In association with 51

IP peering – UK POPs In association with 52

Express peers Connected to all major content providers No more than a single hop without traversing public internet In association with 53

Global IP reach with Qo. S In association with 54

Customer connectivity options EFM EBSA Leased Lines MPLS In association with Public Internet* * Customer firewall must be configured to prioritise Vo. IP, Qo. S cannot be guaranteed by MN 55

Integration with customer systems Magnetic North Datacentre SIP Trunks Existing IP PBX SIP Trunks to existing IP PBX for Vo. IP calls or Quad E 1 Gateways for Euro ISDN Presentation In association with 56

Automatic provisioning Spreadsheet Import XML-based Provisioning API Cloud Database In association with 57

Provisioning worksheets and API In association with 58

Operational analysis and guidance In association with 59

Developing with the business In association with 60