BROWSER PUSH NOTIFICATIONS Part 2 Are Browser Push

BROWSER PUSH NOTIFICATIONS – Part (2) Are Browser Push Notifications worth investing for BFSI brands?

Things To Remember Tweet Use below hashtags and handle to tweet during the webinar @netcoresolution #Netcore. Webinar Copyright 2017. Netcore Solutions. Question Please use the chat window to ask questions during the webinar Slides & Recording You will get an email with slides and recording post webinar

Agenda Copyright 2017. Netcore Solutions. • Industry Stats on BFSI • Are Browser Push Notifications worth Investing for BFSI Brands? • Type of Campaigns that would give good results (Pain Points) • Top Use Cases each on Browser Push Notifications for the BFSI.

Our Experience Netcore is India's Leading Marketing Technology company helping brands create connected experiences with customers. + 4 Bn 7 Bn Events Daily Customer Connects 5 Bn + + 2 Bn Emails / Month + SMSs Sent / Month + 3, 000 Customers 20 Years of Experience

Marketing Channels Email SMS Create dynamic conversations, not just email campaign Drive mobile engagement with highly targeted SMS Send Voice messages at scale without touching a phone Engage with your customers through Facebook, Gmail & Mobile ads Browser Notification Web Messaging In-App Messaging Push Notification Real-time engagement with your website visitors Engage with your app visitors in the moment Engage your customers online with real-time, personalized browser notifications Voice Audience Targeting Deliver relevant app notifications that adds value

Quick Recap – Part (1) (Held on 27 th September 2017)

What we spoke in Part (1) • We Understood the basics of using Browser Push Notifications • Why we should use them? • Industry wise Early Adopters of Browser Push Notifications • We checked out Best Practices and Use cases for Ecommerce, Travel & BFSI • We presented the success story of Axis Securities. • 4 Growth Hacks Open for Feedbacks – Siddhesh. rane@netcore. co. in Copyright 2017. Netcore Solutions.

Check out the Part (1) here: https: //www. netcore. in Copyright 2017. Netcore Solutions.

Banking & Securities lead the BFSI Industry (Out of 15%) 47. 00% 36. 00% 23. 00% 15. 00% s nie ia d Me Copyright 2017. Netcore Solutions. a p m Co Po e lin n O r / s l ta Eco e c r e m m SI F B s l e v a r T 10. 00% g Ag tor a reg O the rs

Why BFSI Should use Browser Push Notifications? Major Reason: Most Users do not usually Subscribe to BFSI Website Updates, hence they are Anonymous! BFSI Website www. bank. com Copyright 2017. Netcore Solutions. Ecommerce Website www. zyntra. com

Most Effective type of Campaigns in BFSI 1. Promotional Campaigns 4. Timely & triggered Campaigns 2. Dropout / Re-Targeting Campaigns 5. Cross-Channel Marketing Campaigns 3. Renewal Campaigns Copyright 2017. Netcore Solutions.

The Customer Journey of a Typical User. And the Journey goes on. Goes for a House Loan Goes for a Car Loan Takes Health Insurance Policies for the family Gets married Starts Saving User Opens Bank Account Copyright 2017. Netcore Solutions. Comes across constant Ads for Investing in SIPs Goes for a Small SIP Gets a Credit Card Wants to secure his Family So goes for a Life Insurance Plan

Use Cases for Banking

Use Cases for Banking Hi Mr. Ambani, what happened? You were just 1 step away for your Ferrari Credit Card! www. bank. com Don’t worry, you can complete the process by clicking below. Let me complete it now Remind me in 1 day 1 Re-target Drop-outs Copyright 2017. Netcore Solutions.

Use Cases for Banking Hi Mr. Ambani! Trouble to complete your credit card process? Don’t worry, complete the process by clicking the resume button or speak to our call centre team. www. bank. com Resume I want to speak 2 Multi/Cross Channel [Drop Outs] Copyright 2017. Netcore Solutions.

Use Cases for Banking Good News Ambani! We have successfully dispatched your credit card. www. bank. com In case we find troubles to deliver, we will keep you updated. Features of your credit card Other services of Bank 3 Updates Copyright 2017. Netcore Solutions.

Use Cases for Banking How is your experience with Coral Credit Card? We hope you are enjoying coral credit card. Please spare 2 minutes of yours to help us serve you better www. bank. com I’m happy I’m Sad 4 Feedbacks / Survey Copyright 2017. Netcore Solutions.

Use Cases for Banking Hi Ambani! We have pre-approved personal loan for you. Avail in 30 Minutes! Let’s begin. www. bank. com I want Personal Loan May be later 5 Cross-sell | Up-sell Copyright 2017. Netcore Solutions.

Use Cases for Mutual Funds

Use Cases for Mutual Funds www. myonlineshop. com Hi Sanjay, your SIP is due on 15 th October Click here to check out our custom Mutual fund investment calculator. www. truesip. com Renew Now www. truesip. com www. myonlineshop. com 1 Need help in Completing your KYC Form, Call on 1800123123 or click below. www. myonlineshop. com SIP renewal reminders www. trusip. com Complete Now 2 Copyright 2017. Netcore Solutions. KYC Step drop-off Calculate ROI Now 3 Investment Calculation

Use Cases for Mutual Funds (NFO) www. myonlineshop. com Hi, based on your recent web activity here is an NFO, you would like to invest in. Last 2 days remaining for investing in this Tax Saving NFO www. truesip. com Read Now Check Out Now www. myonlineshop. com 1 NFO Campaign Copyright 2017. Netcore Solutions. 2 Days before the expiry of NFO 2 Investment Calculation

Use Cases for Securities

Use Cases for Securities Sanjay, 50 percent discount on brokerage just for you. www. myonlineshop. com Hi Sanjay! Adding 2000 shares in RIL might fetch you 12% returns www. atulsec. com Invest Now Add Now 2 1 Stock Market Recommendations www. myonlineshop. com Hi Sanjay, it’s been a long time since you last invested. Market has given 80 % returns in last 6 months www. atulsec. com Invest Now 3 Re-Targeting based on Web Activity Copyright 2017. Netcore Solutions. Promotional Campaign

Use Cases for Securities www. myonlineshop. com �� 5 Best performing stocks that would have created wealth for you �� www. atulsec. com Read Now www. myonlineshop. com Pick of the Week [NALCO] – Potential Upside of [34. 35]% [RIL] – Potential Upside of [12]% www. atulsec. com Click to Trade Copyright 2017. Netcore Solutions.

Use Cases for Insurance

Use Cases for Insurance Renew Your Policy Now Your Insurance Policy is expiring on 29 November 2017. Click Below to Renew Now! www. insurance. com 1 Re-target Drop-outs Let me complete it now Remind me in 1 day Copyright 2017. Netcore Solutions.

Use Cases for Insurance Hi Sanjay, You are yet to utilize your FREE Full Health Checkup. www. insurance. com Click Here to Book an Appointment Remind me in 2 days 2 Reminding Them to Utilize their Benefits Copyright 2017. Netcore Solutions.

Use Cases for Insurance Sanjay: Claim Status Update for your Heath Insurance You can check your claim by clicking below www. insurance. com Check Claim Status Call Toll Free Number 3 Claim Status Update Copyright 2017. Netcore Solutions.