BROWSER PUSH NOTIFICATIONS How to make effective use

BROWSER PUSH NOTIFICATIONS How to make effective use of Browser Push Notifications

Things To Remember Tweet Use below hashtags and handle to tweet during the webinar @netcoresolution #Netcore. Webinar Copyright 2017. Netcore Solutions. Question Please use the chat window to ask questions during the webinar Slides & Recording You will get an email with slides and recording post webinar

Speakers Dharmesh Sinha Siddhesh Rane Chief Manager – Marketing, Axis Securities Growth Hacker, Netcore Solutions Dharmesh is the Chief Manager – Marketing at Axis Securities and has over 11 years of experience in the field of marketing with BFSI sector. Siddhesh leads the Product Marketing & Growth Marketing initiatives at Netcore Solutions. An ROI-conscious performance marketer with over 8 years of experience in Digital Marketing & Customer Engagement. He has managed businesses fortune 500 companies with great eye for detail. Siddhesh has catered to projects from E-commerce, BFSI, Retail, Travel, Fashion, Entertainment & Payment Wallets Industries. In his previous stints, Dharmesh was associated with Indiabulls AMC, Principal Financial Group & UTI AMC. He has managed various advertising, branding and digital campaigns in his professional career. Dharmesh is an MBA – Marketing from Mumbai University and a graduate in science with Mathematics as majors. His passion lies in giving out of the box solutions & marketing technologies.

Contents Copyright 2017. Netcore Solutions. • What are Browser Push Notifications? • Why you should use them? • Industry wise early adopters • How Effective is Browser Notifications? (Industry Stats) • Best Practices & Use Cases for Browser Push Notifications • Growth Hacks

What are Browser Push Notifications? In simple words it is the new way to grab attention of your potential customers while they are NOT on your website! Surprise! Price reduced by 25%, for the product you had added in wishlist. Copyright 2017. Netcore Solutions.

Do they work on mobile phones? Only Android Phones Copyright 2017. Netcore Solutions.

Why you should use them? 90% of the users surf as anonymous users. Browser Push Notifications can be that ultimate cost -effective re-targeting machine which can help get relevant users back on your website to complete the desired action. Copyright 2017. Netcore Solutions.

Why you should use them? Your subscribes can start receiving your product, news, blog, price, new launch updates as soon as they optin to Browser Notifications from you. Timely & triggered updates to your customers can further give them a great experience. Ad blockers or pop-up blockers Do not impact them. Your website optins can grow by 20 X within a span of just 5 -6 months. Spam filters do not block them unlike emails. Copyright 2017. Netcore Solutions.

How effective is Browser Push Notifications ? Website Traffic = 1 Million Users Opt-in Users Which also means that 55 -60% Of the users are always online and you get to give them an impression at a cost-effective rate. Delivery Rate CTR 6600 -14, 400 Users re-engaged (approx. ) Copyright 2017. Netcore Solutions.

Best Practices for Browser Push Notifications

1 Best Practices Thumbnail Image Large Image Call to action Button (CTA) Making use relevant and catchy images which can influence the user to click on the Browser Notifications. Copyright 2017. Netcore Solutions.

2 Best Practices Making use of 2 Call to Action Buttons. Copyright 2017. Netcore

3 Best Practices Trying out different timings to understand which time could be the

Say No to Broadcast ! Copyright 2017. Netcore Solutions.

Use Cases for Browser Notifications

Browser Push Notifications for Ecommerce www. myonlineshop. com 1 Post Purchase Notification Product which was added to wishlist Reduced in price notification 2 Reward points available notification Copyright 2017. Netcore Solutions. 3

Browser Push Notifications for Travel Hi Sid ! Check out the events happening in your Holiday Destination. www. myonlineshop. com 1 Plane timing updated / Sending out event updates to give a wow experience Delayed Notification 2 Weather Update Copyright 2017. Netcore Solutions. 3

Browser Push Notifications for BFSI Market Updates ! Kunal, Here are some finest www. myonlineshop. com recommendations for you Hi Sanjay, your Growth Plus Insurance Policy is due for renewal! www. myonlineshop. com www. thesecurities. com www. truelifeinsurance. com Read Now Renew Now Complete your Credit Card Application and win 2 Movie tickets every month ! www. myonlineshop. com 1 Policy Renewal Notification www. creditscards. com Complete Now 2 Completing Credit Card Application Copyright 2017. Netcore Solutions. 3 Based on browsing history, sending him relevant market updates.

Axis Securities Case Study Axis. Direct sees 20 X Increase in Browser Push Notifications

Growth Hacks using Browser Push Notifications

Growth Hacks 1. Double Opt-in Process If the user clicks on “Block”, you can be presumably blocked forever? Unless and until the user goes into the settings and unblocks you. This is 1 in a million chance, so why take it? Copyright 2017. Netcore Solutions.

Growth Hacks 2. Promoting Mobile App through Browser Push As Mobile Push Notifications needs the users to download the App in order to send them the Push Notifications, Browser Push Notifications can be sent without the need to download Mobile Apps. Copyright 2017. Netcore Solutions.

Growth Hacks 3. Cross Channel Identification Copyright 2017. Netcore Solutions.

Growth Hacks 4. Including BPN in your Cross Channel Marketing Campaigns. Broadcasting Marketing Campaigns just based on your gut feeling is pre-historic, a Strategic Marketer would include Browser Push Notifications along with other channels of marketing. Copyright 2017. Netcore Solutions.