Broadening the Concept of Marketing Philip Kotler and

Broadening the Concept of Marketing Philip Kotler and Sidney J. Leny 授課教授：蔡木霖博士 研究生：蔡明娟

Outline 1. Foreword 2. The Risk of Organization Marketing 3. Concepts for Marketing Management in Nonbusiness Organization 4. Is Organization Marketing A Socially Useful Activty 5. Conclusion

The Risk of Organization Marketing 2. 1所有組織應該都有的功能： 財務功能(Financial Function) 產品功能(Production Function) 人事功能(Personnel Function) 獲利功能(Purchasing Function) 行銷功能(Marketing Function)

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