Broadband market Trends Strategy Dimitris logothetis Ericsson hellas

Broadband market Trends & Strategy Dimitris logothetis Ericsson hellas

THE new broadband Reality Everything connected Part of daily life Mobility Internet connection © Ericsson AB 2010 Broadband becoming a necessity

EVERYTHING WILL be connected Drivers - Entertainment, security, health - Productivity, new revenues - Sustainability, regulation Connected consumer electronics Intelligent transport, industry and society, smart utilities - Broadband ubiquity - Declining cost of connectivity © Ericsson AB 2010 Enablers

Broadband Benefits for society Widespread use of broadband can increase Australian GDP by 1. 4% (or AUD 15 b) in 5 years A 4% broadband growth could give 1. 8 million jobs and $132 billion in payroll over 10 years in California USD 2. 15 saved on each electronically filed U. S. tax return – error rate reduced from 20% to less than 1% Sources: Ovum, i. Reach, OECD & CIE © Ericsson AB 2010 10% of British Telecom employees working remotely has reduced travel by 17% or ~69 million miles per year Telstra's mobile broadband enables productivity gains of 9 -27% U. S. productivity gains from mobile broadband will generate $860 billion in additional GDP over the next decade

inflection points driving ICT THINGS 50 billion Digital society Sustainable world 2 nd Inflection point Personal mobile 1 st Inflection point Global connectivity 1875 Source: Ericsson © Ericsson AB 2010 1900 PEOPLE 5 billion PLACES 1 billion 1925 1950 1975 2000 2025

Technology Evolution Broadband Capacity Fixed Last mile Bandwidth Mobile 2000 x 1 Gbps FTTH 100 Mbps LTE advanced GPON VDSL 2 HSPA Evolved VDSL 10 Mbps HSPA Evol ADSL 2+ 2 Mbps HSPA SDSL ADSL 500 kbps 1990 © Ericsson AB 2010 LTE EDGE 1995 2000 2005 2010 2015

Deep Fiber Access technologies accelerated copper speeds enabled by vectoring Copper Fiber 0. 3 km 1. 0 km 1. 8 km 4. 0 – 5. 0 km 1000 ft 3000 ft 5500 ft 12000 – 15000 ft MDF at local exchange Deep Fiber Access Fiber to the Node VDSL 2: 20 - 100 Mbps 0. 3 – 1. 0 km: 40 -100 Mbps 1. 0 – 1. 8 km: 20 - 40 Mbps Fiber to the Curb VDSL 2: 100 - 160 Mbps Fiber to the Building VDSL 2/LAN in-building: 100 - 160/1000 Mbps Fiber to the Home point-to-point fiber / GPON user access: 1000 - 2500 Mbps Future FTTH pmp fiber / 10 GPON & WDM-PON user access: 10 Gps- 100 Gbps L 1 peak rate capability per access topology type © Ericsson AB 2010 Classic DSL ADSL: up to 8 Mbps ADSL 2+: up to 24 Mbps

HSPA evolution peak rate in mbps … 168 84 42 28 21 7 © Ericsson AB 2010 HSPA 64 QAM MIMO Multi carrier (4) + 64 QAM + MIMO Multi carrier (2) + 64 QAM or MIMO + 64 QAM Multi carrier (4) + 64 QAM

Ericsson FTTX Projects P 2 P FTTH P 2 P FTTH MDU, FTTH FTTH, FTTC FTTH MDU, FTTH, MDU FTTH P 2 P FTTH, MDU FTTH © Ericsson AB 2010 FTTH Sing. Tel India P 2 P

Building the Smart Society in greece the ericsson experience Ericsson has already helped 14 municipalities in Greece in their transition towards the Digital Society to-date Main citizens benefits: Improvement of quality of life due to: • simplified public transactions • more transparent and citizen-focused public administration • benefits from new electronic services © Ericsson AB 2010

FROM MANs to Smart Cities High Definition TV Broadband Internet Access to Multi Media content Tourism Hotels & Resorts High Tech Workplace Video Conferencing Call Center Distant Learning Remote Teaching University Secure Communication Public Internet Services Industry Ministries Service Shopping ulti M Mobile Money Mobile Payment E-commerce Living & Home Office Traffic & Transportation Traffic Control & Information Passenger Information Systems Street Light Management Area Surveillance / Public Safety Metropolitan Area © Ericsson AB 2010 Remote Monitoring E-Health services High Definition TV Broadband Internet Multi Media Personalization Automated Meter Management Hospital k t e N r o w Operator Networks Mobile Broadband Base Station or Fixed Broadband DSLAM Backhauling

summary › Broadband benefits society – GDP increase – Productivity – Job creation – Towards sustainable societies › Technological advancements make things easier – From ADSL 2+ to VDSL 2 and x. GPON & GPRS to LTE › Both fixed and mobile broadband will co-exist › Let’s all work together to make broadband available to every Greek citizen © Ericsson AB 2010