BRK 3321 Dell Internal Use Confidential Data is

BRK 3321 Dell - Internal Use - Confidential

“Data is the new Electricity”. HOW HAS BIG DATA CHANGED YOUR BUSINESS IN THE LAST 3 YEARS? New revenue Innovation New business line New business model New work practices New industries/markets New technologies New Partnerships COMPANIES GENERATING REVENUE FROM DATA 29% 27% 24% 27% 29% Data 29% 58% EUROPE: 56% ASIA: 63% NORTH AMERICA: 43% 27% $50 BN 23 % ANNUAL GROWTH

Landscape of the database market and trends 48% organizations are deploying BI/Analytics next 12~18 months 39% 67% IT pain points related to OPEX (labor and aging infrastructure cost) large and medium customers list application performance as top consideration • On-demand, real time analytics • Greater adoption of in-memory technologies • On-going focus on security • Databases that bridge SQL/No. SQL/Big Data

HIGH PERFORMANCE TCO SAVINGS MISSION CRITICAL WORKLOAD OPTIMIZATION

In-memory Mission critical OLTP Real-time Operational Analytics built-in In-memory Column. Store SQL Server Data Warehouse 2 -24 hrs Queries from minutes to seconds ETL Real-time business problem detection 010010110 SQL Server OLTP In-memory OLTP Up to 30 x faster transactions with in-memory OLTP Business problem Real-time operational analytics NEW

Advanced Analytics In-database Advanced Analytics Build intelligent applications with SQL Server R Services R built-in to your T-SQL NEW Real-time operational analytics without moving the data NEW Open Source R with inmemory & massive scale - multi-threading and massive parallel processing NEW Mission critical OLTP R built-in to SQL Server

SQL Server 2016: Everything built-in Industry leader #1 performance 6 years in a row A fraction of the cost least vulnerable 80 $2, 230 SQL Server 60 SQL Server 49 50 43 34 40 SQL Server 29 30 2220 6 0 4 1 2010 SQL Server 2011 0 2012 Oracle 0 2013 My. SQL 2 5 3 2014 $480 22 18 15 20 0 R + in-memory 69 70 10 built-in 3 #1 #2 #3 2015 SAP HANA Oracle is #5 $120 Microsoft TPC-H Tableau Oracle Self-service BI per user at massive scale In-memory across all workloads Consistent experience from on-premises to cloud The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. National Institute of Standards and Technology Comprehensive Vulnerability Database update 5/4/2015 TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http: //www. tpc. org/tpch/results/tpch_perf_results. asp? resulttype=noncluster Subject to NDA

Industry Leading TCO $648 K $2. 2 M + $120 + $2, 230 per user for BI per user for Power BI ADVANCED ANALYTICS BUSINESS INTELLIGENCE DATA WAREHOUSING OLTP 3. 4 x 20 x per user Built-in with SQL Server vs. expensive add-ons with Oracle • In-memory built-in • End-to-end security built-in DATA WAREHOUSING • Advanced Analytics built-in OLTP • Complete mobile BI built-in SQL Server 2016 Note: For OLTP and DW scenario, the price comparison is based on a server with 2 proc, 8 cores each

Dell EMC | Microsoft SQL Server 2016 Window Server 2016 and SQL Server 2016 PRE Implementation POST Implementation SMALL-MEDIUM-LARGE DB Upgrade DB Consolidation LARGE In-Memory/Analytics R 930 R 730 XD R 830 S 4080 SC 4020 SC 9000 R 430 SQL health check, data migration and back up services Pro. Deploy services for hardware and OS Pro. Support for hardware and software Unified management through integration of Dell & Microsoft solutions

Faster server configuration Hyper-V deployment 39% Faster firmware updates 96% less time* Easier system discovery Simplified, Unified Mgt for: • Applications incl. SQL Server • Windows Server & Hyper-V • Power. Edge Servers Open. Manage Integration Suite for Microsoft System Center enables management of Dell EMC hardware directly through the System Center console Fewer tools and interfaces 50% fewer steps* less* October 2015 Results from 3 rd party competitive tests*

Open. Manage Integration Suite for Microsoft System Center DEPLOY UPDATE MONITOR VIRTUAL MANAGEMENT Dell Server Deployment Packs Dell Server Catalogs Dell Hardware Management Pack Suites DLCI for SCVMM Dell Server PRO Pack Dell Lifecycle Controller Integration (DLCI)

Dell EMC Server Strategy – solving the CIO dilemma operational efficiency Reduce firmware updating time by 92% using i. DRAC and Repository Manager 13 flexibility at any scale worry-free computing 99% reduction in FX 2: 28% faster VM configuration time with migration than Cisco UCS at Dell's Zero-Touch automated ½ the cost configuration *Tolly report 10/2015

Power. Edge Tower platforms optimal for remote offices, small and medium businesses Rack-optimized designs for improved density in medium and larger businesses General Purpose Power. Edge Extreme Scale Infrastructure Integrated IT platform designed from the ground up for office environments Redefining data center converged architecture Blade platform for datacenters needing maximized density and efficiency Optimized for distributed workloads, scaled-out applications and cloud deployment Solutions specifically tailored for the large scale-out application deployments VRTX R MODULAR TRADITIONAL T Power. Edge FX M C Distributed Applications

Innovative, scalable platforms featuring consistent management R 930 R 830 FC 830 M 830 Data-intensive applications Scale-out dense virtualization Unprecedented density, converged infrastructures of the future Maximized data-center consolidation World Record leading performance The original and leading 2 U 4 S platform Double the density of any 4 S solution Leading East-West traffic minimizing latency Designed to meet performance needs and adjust to operational constraints

New Performance Features to deliver performance, capacity

The Foundation for Better Business Intelligence SCALE-UP to 33% MORE cores (24 vs. 18 cores), 60 MB last level cache delivers performance 1, offers high-capability virtualization LARGEST memory capacity (24 TB 2) for Real-time/Advanced Analytics, In-Memory Computing and other data-demanding workloads ADVANCED reliability combined with greater performance with Intel® Run Sure Technology ENHANCED Security capabilities and improvements for crypto performance, key generation and malicious software 1. 2. Spec. Int. Rate on the top bin. Please consult competition. intel. com for the latest 8 S design with latest 3 DS LRDIMMs Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and Mobile. Mark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit http: //www. intel. com/performance/datacenter. 17

Industry’s best E 7 and E 5 v 4 performances! HANA World Record 4 -Socket Performance for SAP! BWAML #1 33% and 35% greater More than 17 x SAPS scores with R 930 Industry best performance across and R 830, respectively better Maintained 99. 4% greater Over 6 X database R 830/Qlogic Latest 12 VMs storage performance 2 X # performance across 16 G FC/SQL 2016/ throughput with SQL VM’s with SQL Server improved the ! Server 2016 data 2016 workload: Dell response time by warehousing R 930 /SC 9000/Qlogic 47% on decision workload with latest 16 G FC than HP support workload R 930 Emulex latest FC 16 DL 580 G 7 with SQL from R 820/8 G +Dell SC 9000 SAN 2005, Legacy FC/SQL 2005 Architecture Storage Array and Big data analytics For Best Performance legacy 8 G FC for customers migrating to 44% the latest SAS 9. 4 M 3 software R 930 best performance in. Also the Best Performance with Intel Xeon E 7 and Faster with SQL release running on PE R 930 with E 7 v 4 industry running the new Server SAP 2016 data E 5 V 4’s. running the SAP SD Standard processors BW-AML benchmark withwarehousing 4 workload than applications benchmark as compared with the legacy 8 G FC Haswell. billion records: 23% Simplify, save and do more! Improvement with Intel Xeon E 7 v 4 Processors. the top mission critical workloads SAP SD Enabled by differentiated by DAS Cache & leading internal storage capacity 9. 4 Solid foundation, leadership with industry core benchmarks: Spec. Int, Spec. FP, Lin. Pack, Stream SAP HANA BW-ML benchmarks: http: //global. sap. com/solutions/benchmark/bwaml-results. htm SAP SD benchmarks: http: //global. sap. com/solutions/benchmark/sd 2 tier. epx Dell R 930 SQL Server evaluation: http: //www. demartek. com/Demartek_Dell_R 930_Emulex_32 GFC_SQL_Server_2016_Evaluation_2016 -06. html

MSFT|Dell Technology From Windows NT through Windows Server 2016 – Continuous & Close Partnership for over 30 years – Co-engineered Cloud Platform System (CPS) – Platform Supported Software Defined Technology – Integrated Server Management with Dell tools (OM/i. DRAC) – Dell Power. Edge is a Nitro Fuel for Your Workload and is Cloud-Ready – Just Works! (Dell-MSFT iterative validation and improvement process)

MSFT|Dell Technology – Future Ready Dell Power. Edge Portfolio and Windows Server 2016 – Windows Server 2016 Features and Functionality - Dell Power. Edge – Windows Server Security on Dell Platforms with TPM 2. 0 – Storage Spaces Direct (S 2 D) with RDMA – Performance and Capacity for Optimum Rolling Cluster Upgrades – Nano Server Compatible Servers with Dell Out-of-Band Management

Growing Meaningful greater than 90% Flash-to-FC Attach-rate All-flash Array Forecast (WW) 2015 -17 $5, 000 Year-over-year Growth (WW) – 2015~17 AFA $4, 500 $4, 000 External Storage Market AFA $3, 000 $2, 000 $1, 500 $1, 000 $500 HDD/ Hybrid $2, 500 HDD/ Hybrid Millions ($) $3, 500 $0 2015 2016 2017 IDC WW Quarterly Disk Storage System Forecast, 2015 Q 3 +72% All-flash arrays +14% Hybrid -24% HDD only

Dell Power. Edge R 930 and Emulex Fibre Channel LATENCY 8 G 32 G 16 G 32 G THROUGHPUT 8 G 32 G 16 G 32 G

#1 buying reason of All-Flash Array: Improved Application Performance Completion Time in Seconds* Data-warehousing App Performance: Queries Complete in ¼ of the Time Maximizing Investment in AFA Balancing the network to the Flash investment 8 GFC ½ ¼ 16 GFC 32 GFC * Microsoft SQL Demartek Test Report, 2016

Throughput

Query Response Time

Is your company still using SQL 2005? Are your databases on aging infrastructure?

DEMO Visit Dell EMC Booth! #801

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Benefits of the Open. Manage Integration Suite for Microsoft System Center Reduce complexity and save time • Use fewer tools to manage your infrastructure • Streamline operations with low-touch processes Achieve efficiency and control costs Empower productivity • Improve asset manageability • Optimize utilization of IT resources • Protect investments in existing systems management solutions • Eliminate time-consuming tasks • Automate to increase availability and reduce human error

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