Bringing Sexy Back The Book Party in the
Bringing Sexy Back: The Book Party in the Digital Age
Business Reasons to do a Book Party Create community: Create conversation, connection, engagement Create and maintain relationships Reach influencers, press, tastemakers. Engender a feeling of exclusivity and closeness with the author and the author's mission of getting the word out about his or her book.
Book Party CONS COST They cost several thousand dollars GEOGRAPHICAL LIMITS They occur in one place at one time TIME LIMITS There’s a 2 -3 hour window to have an effect LIMITED REACH Only so many taste-makers and press can fit into a room RESULTS Who knows?
What’s a digital Book Party? IT’S NOT LIMITED BY TIME It can happen before, during, and after the official release of a book IT CAN BE ASYNCHRONOUS You can have a book party occur in many time zones at once, starting/ending at different times IT’S NOT LIMITED BY GEOGRAPHY It can be anywhere IT’S BIGGER It reaches larger numbers of people IT’S SMALLER It reaches a targeted audience
What’s a digital Book Party? (continued) IT’S AUTHENTIC Your message is spread by word-of-mouth IT’S MEASURABLE Results are trackable IT’S FOREVER SEARCHABLE Because a digital record leaves a trail, you can always look up a digital book party IT’S COMMUNITY BUILDING It’s not just about the author. It’s about the audience, too. The audience wants to interact with the author, but they also want to interact with like-minded souls, just as they would at a traditional book party. And those relationships people have reflect back in positive ways onto the author, onto the book, onto the publisher who brought them together. It’s a beautiful and virtuous circle.
This is the Culture of Community Digital tools enable you to create a Culture of Community around: • Your authors • Your books • Your publishing house …. so the connection to readers becomes deep and ongoing
Twitter: Taking Book Talk to New Levels JE TWEET, DONC J’EXISTE Twitter allows you to reach more of your readers, more directly, more personally and more consistently over time than ever before. It’s like having a CONSTANT conversation. It’s like tapping in to a list of pre-qualified people who can buy your book – and can talk it up for you. And when people talk up your book on Twitter, it helps create a multiplier effect.
Twitter Tips: Bringing the Paparazzi to Your Online Book Party
Search terms: 1) BOOK SUBJECT 2) BOOK GENRE 3) AUTHOR NAME (IF WELL-KNOWN) 4) FRIENDS OF AUTHOR (GET LIST FROM HER) 5) PRESS/JOURNOS 6) REVIEWERS WHO TWITTER 7) BLOGGERS WHO REVIEW 8) ANYTHING LITERARY OR BOOK-RELATED 9) ANYTHING WRITER- OR WRITING-RELATED
Follow twitter. com/mediabistro We point you to people, tactics + best practices
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Online Parties… Face to Face Tweetups Can Be Both
inauguration
journchat
• live streaming radio (or listen later)
Blog. Talk. Radio (BTR) brings the oldschool author radio tour to the Web, with the potential to reach many more people all at once. BTR launched in 1996, has broadcast 200 k+ episodes, hosted by tens of thousands of individuals, companies and organizations.
• Books have their own category on BTR
Ustream. TV a live, streaming, book party (or watch later)
Gary’s been called “the first wine guru of the You. Tube era. ” “He’s more hyper than Emeril, more cheerful than Racheal Ray, more street than Bobby Flay and cockier than all of them combined, ” from TIME magazine.
Meetups: Where Digital Book Parties Get Physical
Meetup. com Meetup was founded in 2002. It has 2. 5 million members. “Meet up provides a platform for people anywhere to set up a meeting, and organize others with similar interests. Chess Players, Working Mothers, Computer Geeks and Book Clubs all use [Meetup] to gather, share and accomplish things that can only be done in groups. ” –Huffington Post
Ways to use Meetup Reach out to existing Book Groups Reach out to existing Interest Groups Advertise on Meetup Sponsor a Group’s events Create Your Own Events
Brooklyn
Social Networks: Facebook, etc. It’s not Just About Throwing Sheep
Put more in and get more out Facebook Create personal pages for authors Change content, pictures, updates regularly Connect Twitter to Facebook for easy updates Use FB to send invites out to your digital events, as well as news, reviews and press mentions Host discussions, upload video, cross-link to author blog Engage your fans and friends – don’t just push
DIY Book Communities The Thing About Ning
Online Book Parties Never End. . . Search for like-minded people Reach out – to influencers and multipliers Engage – get the conversation going Keep engaging your new friends Think of yourself as a community organizer
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