Bringing Science to the Art of Healthy Living

“Bringing Science to the Art of Healthy Living with KORRES” “The integration of KORRES opens up a world of opportunities for J&J to expand it’s distribution into alternative channels. KORRES gets terrific opportunities to expand thanks to J&J in terms of understanding efficiency, cost improvement, and manufacturing. The key is for neither to lose itself, that the authenticity and limited nature of the KORRES distribution stays true to its roots while J&J stays true to its principles. It’s a wonderful marriage, but it must be a marriage where each party stays true to itself and brings forth things to benefit the other. ” –Anne Marie Newton, Marketing Consultant to KORRES and former Johnson & Johnson employee

EXECUTIVE OVERVIEW I. The Story Behind the Brand II. What is KORRES today? III. KORRES Shopper Profile IV. Introduction to KORRES sub-brands V. KORRES Sales Expectations VII. Bringing Science to the Art of Healthy Living with KORRES

EVERY BRAND HAS IT’S STORY… • Creator of KORRES, George Korres • Birth of a brand • Introduction of Lena Korres

WHAT IS KORRES TODAY? § Naturally or certified organic products - 400 § Market presence - 30 § Worldwide stores - 30 § Pharmacies in Greece - 5, 500

WHAT IS KORRES TODAY? OUR VALUES 1. Naturally derived, top quality ingredients 2. Clinically tested effectiveness with no inflated promises 3. Pleasing to the senses 4. Reasonably priced to enable everyday use

WHAT IS KORRES TODAY? § § THE FOUR PILLARS OF KORRES Herbs Partnerships, University of Athens Extractions Research

KORRES TARGET AUDIENCE § Females 25 -49 § Salary 75 K+ § Desires natural products § Beauty involved § College educated and inquisitive § QVC, Sephora shopper

KORRES SHOPPER PROFILE 40% Undergraduate degree 30% Masters degree 33% $25 -75 K Salary 96% Female (n= 1491) 35% want to learn about KORRES 42% purchasing a product 53% 25 -39 years old

The Need: Quercetin & Oak § More than half of women are anti-aging seekers: Anti-aging and Women Facial Skincare Users- 53% Antiwrinkle Skin care § Anti-aging seekers mentioned using anti-aging facial moisturizers and anti-aging serums- 79% KORRES COMPETITIVE ADVANTAGE: The KORRES Research & Development Lab with the National Hellenic Research Foundation have replaced retinol with the ingredient Quercetin to provide anti-aging benefits. 2011 Expected sales: § Quercetin & Oak Night Cream - #1 Skin $1. 38 million § Quercetin & Oak Face Primer - #1 Color $1. 39 million

KORRES Body Butter Collections Benefits: § Rich, long lasting moisture § Blend of shea butter, almond, and alvocado oils § Scent selection: Basil Lemon, Guava, Fig, Japanese Rose, Jasmine, Vanilla Guava, and Yoghurt KORRES COMPETITIVE ADVANTAGE: With 93. 8% natural content, these lotions have broad application ability and a unique variety of fragrances.

KORRES Showergel Collection Benefits: § Nourish and smooth skin § Fragrance variety § Scent selection: Basil Lemon, Fig, Guava, Japanese Rose, Jasmine, and Vanilla Guava KORRES COMPETITIVE ADVANTAGE: “The scents of KORRES shower gels are derived from 40 fragrance houses from around the world. Meanwhile, Johnson & Johnson uses four. ” – Vice President of KORRES Intregration Ajay Dhaul

KORRES COLOUR: Love Your Lips Benefits: Lip Butter Glaze § Vibrant color § Moisturizing glaze Cherry Oil Lip Gloss § High shine, shimmery § Rich in vitamin C and E Lip Butters § Shiny, tinted finish § Shea butter and rice wax KORRES COMPETITIVE ADVANTAGE: Wide range of selection and an affordable pricing structure for consumers of all ages.

KORRES SKINCARE: THE WILD ROSE COLLECTION Benefits: § Brightening factor § Usage of vitamin C § Offers Liquid and Mineral foundation, Concealer, Compact powder, 24 -hour Moisturiser, and Brightening and Line Smoothing Serum KORRES COMPETITIVE ADVANTAGE: Usage of all natural vitamin C to help visibly reduce fine lines and skin discolorations.

Expected Sales 2010 -2011 Skin Color 2011 Total Forecast $14, 000 $ 8, 100, 000 2011 J&J Forecast $8, 500, 000 $4, 700, 000 New Products Total DRTV $3, 000 $25, 100, 000 $2, 400, 000 $15, 600, 000 $ 8, 100, 000 As of May 31, 2011 Johnson & Johnson will officially welcome KORRES into the Consumer Beauty Sector

Marketing/Support Plan E-Commerce Site § Increase features and functionality § Establish account log-ins § Develop a Face-book “Like” application

Marketing/Support Plan Television Usage & Word of Mouth § Skincare focused DRTV § Home Shopping Network § Infomercial § You Tube Blogger Network § Increases investment with Sephora

Benefits of Partnership § New market penetration § Broader marketing outlets § Supply Chain: Increased vendors § International market presence: Increased