Bringing an experience to life Dino Kingdom Dino

Bringing an experience to life

Dino Kingdom Dino Kingdom is a resort for families and dinosaur lovers of all ages. Some of the primary goals we have here at Dino Kingdom is to educate, entertain and truly bring to life the dinosaur era. “Dino Kingdom will provide it’s guests with an educational and exciting experience that will provide a family friendly environment that everyone can enjoy. ”

The Hotel Our hotel at Dino Kingdom will have 1000 rooms, and will maintain a primary focus on creating a high customer satisfaction level through our staff. The rooms will be equipped with 2 queen or king size beds, television set, mini fridge and will have the décor and theme of a particular dinosaur species. Each floor will feature a theme of a certain time period and the pictures, facts, and décor will all be based around that time period. We want the customers to feel the dinosaur experience from the second they arrive to when they depart our parking lot.

The Attractions The attractions offered will educate and bring to life the dinosaur era. Some of the attractions offered will include: fossil find exhibit 3 d theater live shows dinosaur wax museum restaurants nature hikes and plan to add many more attractions as the success of Dino Kingdom increases.

The Attractions: Fossil Find The fossil find exhibit is where the kids will take their fossil kits into a large sand covered area where they can hunt for small man made replica fossils that they are allowed to keep and large permanently placed man made replicas of large dinosaurs to be discovered over and over again. Each child will receive there very own fossil finding kit which includes all the tools needed to hunt for fossils in our “fossil find” exhibit.

The Attractions: 3 D Theater and Shows The 3 D theater will have shows playing throughout the day to entertain and educate our customers on all things dinosaur. Our life like shows will be around 30 to 45 min range so we can keep the turnover high and have as many people experience the 3 D theater as possible.

The Attractions: The Wax Museum The dinosaur wax museum will bring to life the most amazing creatures this earth has ever seen. The life like replicas will be something you won’t want to forget the camera for, but we also will offer option for a complementary family photo by your favorite dinosaur that can be picked up by the front desk in the hotel.

The Attractions: Seasonal Outdoor seasonal attractions will include a river rapids ride through our Dinosaur Jungle that will keep our riders entertained, on their toes, and maybe a little wet. Another outdoor attraction will be our guided nature hikes that will go off every 30 minutes and will take our hikers for a walk in the steps of a dinosaur’s life experience down our nature trail.

The Attractions: Miscellaneous Dinosaur games will be all over the resort where kids can test their skills on all things dinosaur and be able to win tickets that will be redeemable for prizes at the end of their stay. There will also be design a dino station which allows customers to pick out their favorite dinosaur and create their own stuffed dinosaur.

The Dinning Experience One will be a carnivore theme which will entertain our meat loving customers. The herbivore themed restaurant will be a vegetarian style menu and offer vegan friendly items as well. There will also be a few quick service food kiosks for our customers that want to eat on the go and consume as much entertainment as time allows.

Location Dino Kingdom will be located off I 35, right near the Texas Motor Speedway. This area will be easy to locate, being between two major highways, and is right in the middle of the DFW Metroplex. This location has allowed for the construction of Dino Kingdom because of the land building space in the area.

Target Market Dino Kingdom will be directed toward the younger generation and encourage a family fun atmosphere. Dino Kingdom must be committed to attracting the generation Y population, but in order to do that successfully we are required to ensure that their parents, the baby boomers have an enjoyable total consumer experience.

The Consumer Experience Kingdom is a purely hedonic experience that is meant for families to relax and enjoy a different type of attraction site. We want the visitors to feel like they are really in the dinosaur era. This is achieved through our resort being filled with facts, pictures, and décor of the Triassic, Jurassic, and Cretaceous periods.

The Consumer Experience The hedonic experience will not only be provided through excellent service, goods, and attractions but also through sensory consumption elements as well. The lighting will be dim lit in most areas to give the impression of being in the wild where the dinosaurs roamed free, and the colors will be vibrant through the hallways and inside the hotel rooms.

Dino Kingdom as a Resort Dino Kingdom is a resort like no other. This is a differentiated product that can compare to places like Sea World and Orlando Studios Jurassic Park. The price at Dino Kingdom includes your park pass and room for one night. This price is based on an average of 100 dollars person per night.

Group 4: Team Project Timothy Boyce Philip Dudley Anna Classe Matthew Holub Lauren Ferguson