BRIC Markets Spotlight India Understanding the New World
BRIC Markets- Spotlight India Understanding the New World Traveler
Understanding Market Shifts Source: Euromonitor Int’l: 2014
10 Largest Economies by GDP
India Understanding the Indian Traveler
Snapshot India New Delhi 20. 10 million Mumbai 12. 78 million Population: 1. 10 billion Travel Demographics Reported Mid 2012: Outbound Travelers: • 2014: 15 million outbound • 2020: 50 million (projected) • Youth intensive – median age 26. 7 Recent Growth To United States: Current major destinations • • • UK Australia South Africa New Zealand Canada • • USA Thailand Western Europe Singapore 2011: 753, 000 2013 859, 000
India’s Economy Source: forbes. com
India’s Wealth PUNJAB GUJARAT
India’s Outbound Travel Market
India’s Outbound Travel Market
Indian Arrivals into the USA 1 000 859 169 900 000 800 000 724 443 663 465 650 935 600 000 18. 6% 18% 500 000 9. 2% 400 000 1. 9% 300 000 200 000 100 0 2010 2011 2012 2013
Money Spent by Indians in the USA MONEY SPENT IN BILLIONS 5, 6 6 5 4, 4 2010 2011 4, 9 4 3 2 1 0 2012 2013
• • • Cathay Pacific Air China All Nippon Airlines China Eastern Airlines China Southern Airlines Japan Airlines Singapore Airlines/ Silk Air Asiana Airlines Korean Air Via Gulf(Middle East) • American Airlines • British Airways • Swiss Air • Virgin Atlantic • Turkish Airlines • Lufthansa • KLM Air France/ Delta • Austrian Airlines • JET Airways Via Pacific Via Atlantic AIR LIFT INTO USA • Emirates Airline • Etihad • Qatar Approx. 90% of Indian travelers arrived in the U. S. through connecting flights from third point.
AIR LIFT INTO BOSTON
Family Travel and VFR • Many Indians have associations to the US (through family, school, or business ties) • USA ranks 3 rd in their Int’l destination mix • Family holidays rank as the top most objective (91%) followed by visits to family and friends (VFR)
Key Motivators
Group vs FIT wellresearched bargains better keen on DIY itineraries
Travel Trade
On Line Travel Scenario
Key Consumer Trends Asia Pacific Middle Class Source: ADB. The Rise of Asia’s Middle Class: 2010 (Frost & Sullivan estimates)
Three Reasons to Consider Investing In the India Travel Market • Indians speak, understand use English as their common tongue • Indians LOVE American Culture and Emulate American lifestyle and living • Given the age demographics, and affinity for the US – there will be a constant mix of first time and repeat travelers for the long haul.
Thank You Q&A
- Slides: 21
