Breaking the Mould Promoting Gender Equality in Cyprus
Breaking the Mould: Promoting Gender Equality in Cyprus Presented by: Maria Angeli, Project Coordinator Mediterranean Institute of Gender Studies (MIGS)
Breaking the Mould: Promoting Gender Equality in Cyprus The need for such a project The situation in Cyprus Project objectives & partners Research on available reconciliation policies and social reality Campaign activities Media campaign, awareness raising activities, guide, teachers’ training Lessons Learned
The need for such Our a project Values Something here 14% Gender Pay Gap in Cyprus
Managerial positions in Cyprus 4
Project objectives Its objectives included encouragement companies to implement family-friendly measures in Cyprus, counterpartying the stereotype that domestic work does not fit the traditional picture of masculinity, promotion of flexible working arrangements for men in Cyprus, also a special research was conducted for the benefits for companies and employees when using family friendly measures. 5
Project Partners • National Machinery for Women’s Rights • Ministry of Justice and Social Order • Commissioner for Gender Equality • Mediterranean Institute of Gender Studies (MIGS) • IMH C. S. C. Ltd 6
Breaking the Mould research Our Values Something here • Desk research – on Available policies (legal provisions for pay gap and equality in employment) • Quantitative and Qualitative Research To examine the working patterns among women and men employees, the impact of existing measures to reconcile work and family life as well as attitudes and behavious of women and men in relation to domestic care responsibilities
Domestic Work Breaking the Mould Research Results 8
Children day care Breaking the Mould Research Results 9
Career Path Breaking the Mould Research Results 10
Breaking the Mould Campaign Logo & Slogan TUTTO INSIEME EVERYTHING TOGETHER 11
TV spots Couples Business People To encourage heterosexual couples share domestic To encourage companies adopt work reconciliation policies 12
Print ads 13
Teachers’ trainings. Our Values Something here Paedocentric approach – elementary school students trying to guess research results and explain them
Animation as an educational tool The story of Mario and Zena – elementary school students were choosing the end of the story 15
Lessons learned Reconciliation policies One size does not fit all ‘I found my self feeding the baby with the one hand replying an email using the other hand…and getting paid less as a part time employee’ Woman 36 Policies do not change mentalities ‘I do not need paternity leave, I stayed home when my wife gave birth to our first baby. Now I know she can handle herself’ Man 41 16
We aimed to change mentalities – To break the mould 17
Thank you for your attention Maria Angeli Mediterranean Institute of Gender Studies (MIGS) angeli. m@medinstgenderstudies. org Address 46 Makedonitissas Avenue 1703 Nicosia, Box. 24005 Cyprus Like us on Facebook https: //www. facebook. com/ medinstgenderstudies/ Follow us on Twitter @MIgs. Cy Email / Website info@medinstgenderstudie s. org www. medinstgenderstudies. org 18
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