Breaking New Ground American Single Malt Whiskey American

Breaking New Ground American Single Malt Whiskey American Rye Whiskey Standards of Identity Distinctive Product Status 1

DISCUS Supports American Single Malt and American Rye Whiskey in its 2017 Submission ***** 2

American Single Malt Whiskey Commission 2017 Petition ***** 3

George Washington’s Rye Whiskey PAGE 4

American Rye Continues to Grow Up 15. 9 Percent to 1. 1 M Cases, $205 M Revenue 5

American Single Malt • Over 30 brands now on the market, up from 10 in 2014 • Almost 100 distilleries across the U. S. are producing and aging “American Single Malt Whiskey”, more to come! 6

Global Recognition for American Made Whiskeys “Bourbon” and “Tennessee Whiskey” • Officially recognized as “distinctive” U. S. products by major trading partners: European Union (28 countries), Australia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Korea, Mexico, Nicaragua, Panama, Peru Congress Recognized “Bourbon” in 1964 “American Rye Whiskey” • Mexico agreed in USMCA to begin its process to recognize as a “distinctive” American spirit • Secured new U. S. export codes for bottled rye whiskeys – helps to track growth in exports 7

Distinctive Product Recognition What is it? Ensures that no product can be sold in that country and labeled as e. g. “Bourbon” without being produced: 1) in the United States and 2) in accordance with U. S. laws and regulations • Important tool to ensure “bad actors” in overseas markets do not benefit from the prestige and quality of genuine U. S. spirits • Also, DISCUS General Counsel has successfully pursued dozens of trademark cases to protect “Bourbon” utilizing “distinctive product” protections – Lucky Lasso 8

Securing Global Recognition for Other American Made Whiskeys “American Rye Whiskey” • DISCUS urging US to secure recognition in EU, UK and Japan trade negotiations “American Single Malt Whiskey” • DISCUS supported new EU definition for “Single Malt Whiskey”: “The legal name of 'whisky' or 'whiskey' may be supplemented by the term 'single malt' only if it has been distilled exclusively from malted barley at a single distillery. ” • DISCUS to urge US to secure distinctive product recognition in EU 9

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Call to Action! Support American Single Malt and American Rye Whiskey in TTB Rules • We are urging that the TTB labeling/advertising rulemaking include these products in its standards of identity. • A simple comment by all of you will make the difference: “We advocate and endorse the inclusion of American Single Malt Whiskey and American Rye Whiskey as part of TTB’s standards of identity. ” • It takes less than 5 minutes to complete, so please help! • Comments are due by Wednesday, June 26 th and should be filed via the following website: https: //www. regulations. gov/comment? D=TTB-2018 -0007 -0001 11