Brazilian Wendys Jake Gilman WENDYS PROFILE AND MARKETING
Brazilian Wendy’s Jake Gilman
WENDY’S PROFILE AND MARKETING MIX Wendy’s is the third largest quick service hamburger company in the world. � The company reported sales of $2. 4 billion in 2011 � � PRODUCT: Wendy’s newly introduced breakfast menu. � PLACE: Wendy’s franchise includes more than 6, 500 restaurants in the U. S. and 27 other countries. � PRICE: Wendy’s has a $3. 99 value menu to try and give customers the best value for the lowest price. � PROMOTION: Wendy’s new slogan “Now that’s better” tries to persuade the customers that Wendy’s is the best choice on where to eat.
Brazil Geography and Society LOCATION: Eastern South America, bordering the Atlantic Ocean. AREA: 8, 514, 877 sq km. 5 th largest country by area in the world. CLIMATE: Mostly tropical, but temperate in southern Brazil. POPULATION: 199, 321, 413 people.
Cultural factors in in Brazil Cultural factors Brazil � � � LANGUAGE: Portuguese is spoken by nearly 100% of Brazilians take offense if addressed in Spanish RELIGION: About 80% of Brazil is Roman Catholic so Wendy’s must be careful not to offend the religion TABOOS: The “ok” sign is considered vulgar so Wendy’s should avoid using it Brazilians prefer face-to-face meetings so they know with whom they are doing business. Arrive 30 minutes late if invited to a Brazilian house for dinner Do not rush Brazilian’s and appear impatient when negotiating.
TECHNOLOGICAL FACTORS � INTERNET USERS: 75. 982 million � Telephone lines: 43. 026 million � The Brazilian government said this week $250 million will be spent on information technology projects.
� � � TYPE OF GOVERNMENT: Federative Republic. Government is split up into Executive, Legislative and Judicial power. They have a president. INDEPENDENCE: Won independence on September 7, 1822. CONSTITUTION: Constitution was ratified on October 5 th, 1988. During 2005 alone, 210, 000 jobs were created in the tourism sector by the government.
� GDP: $2. 294 trillion � LABOR FORCE: 104. 7 million people � UNEMPLOYMENT RATE: 6% � BUDGET: Revenues-$978. 3 billion Expenditures-$901. 6 billion � IMPORTS: $226. 2 billion � AIRPORTS: 4, 105 � RAILWAYS: 28, 538 km
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