Branding WORKSHOP How much would you pay for

Branding WORKSHOP

How much would you pay for this shirt? Inspire Nunavik | Branding 2

How much would you pay for this shirt? Inspire Nunavik | Branding 3

What is a brand? A brand is how you identify a business. It is like a promise to a customer. It tells them what you stand for, and what they can expect from you. Your brand includes your name, your logo, the colours you use, the symbols you use, and your slogan, these are all elements that people use to identify you. Inspire Nunavik | Branding 4

Do you recognize these brands? Inspire Nunavik | Branding 5

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Watch Video: What is a brand? https: //www. youtube. com/watch? v=s. QLl. PC_al. T 8 Inspire Nunavik | Branding 12

Think of branding as a way to make memories and build a relationship with your people. In other words, your brand is like a friend to people you want to influence. Inspire Nunavik | Branding 13

A brand is not just what your audience sees. It also determines how they feel when they see it. Inspire Nunavik | Branding 14

When you wear Inuuvunga Designs, how does it make you feel? Inspire Nunavik | Branding 15

When you own an Apple product, how does it make you feel? Inspire Nunavik | Branding 16

Generosity Confident Innovative! How do you want people to feel when they connect to your brand? What do you stand for? Adventurous Fun! Trustworthy Inspire Nunavik | Branding 17

Visual Identity The visuals of your brand are made up of: ● ● Inspire Nunavik | Branding Logo and symbols Choice of colours Font style and size Images and pictures used 18

Logo A logo is the symbol made up of text, images, colours, fonts, and glyphs that represents a business. A logo should communicate what you want to be known for, and what image you want to put out into the world. Inspire Nunavik | Branding 19

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Colours Choose colours that not only look nice, but that best represent the feeling of your business. Inspire Nunavik | Branding 21

Courier New Fonts Choose fonts that not only look nice, but that best represent the look of your business. Arial Georgia Inspire Nunavik | Branding Times New Roman Comic Sans Impact 22

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A good visual brand identity: ● ● Communicates the core values of your brand; Is attractive to your target audience (the people you want as customers) Is easy to understand (it shouldn’t be messy, confusing, or complicated) Is consistent Inspire Nunavik | Branding 24