BRANDING Process Review Discovery Analysis Brand Strategy Look

BRANDING • Process Review – Discovery & Analysis – Brand Strategy – Look and Feel

BRANDING • Next Steps – April: photography – May & June: produce materials – July: launch campaign • viewbooks, billboards, Web and more • issue guidelines

BRANDING NMSU promise: • to provide students with a quality education that prepares them for the world ahead

BRAND BELIEFS • Authentic – Genuine, bona fide, real and true • Personal – Individual, affecting, special • Vibrant – Energized, eager, contagious • First rate – Top notch, pursuing excellence • Global – Far reaching

Brand Driver Platform Verbal Brand Driver Visual Brand Driver Collaborative Resources, Unleashing Potential. In an increasingly impersonal educational system where students don’t know where to go for help they need, only NMSU can offer a comfortable yet invigorating oasis that ignites a student’s passion for learning and selfdiscovery. That’s because our state-wide campuses are a true reflection of New Mexico’s vibrant themselves with world-class instruction and communities. They offer students and faculty a place to challenge groundbreaking research. And that makes New Mexico a better place for everyone — a place where people come from around the country and around the world to live, learn and thrive. Brand Attributes Authentic Personal Vibrant First-rate Global