Branding Messaging Who are you 9172020 2 9172020

Branding & Messaging

Who are you? 9/17/2020 2

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“Administered by California. Volunteers and sponsored by the Corporation for National and Community Service. ” 9/17/2020 4

When do I use the required branding & messaging? • • 9/17/2020 Press Releases Fact Sheets Brochures Websites Media Interviews Signage Gear 5

When to use which logo? California. Volunteers Logo Web Gear Printed Placement Sites X X X California Ameri. Corps Logo Taglines (for web, printed, and signage) 9/17/2020 “Ameri. Corps Serving Here” “Administered by California. Volunteers and sponsored by the Corporation for National and Community Service” X X 6

Example: 9/17/2020 7

National Service Day Cesar Chavez Day or Martin Luther King Day 9/17/2020 8

How will you demonstrate readiness? • Each program should have a formal communications and branding plan. • This is a required Program Readiness item (#20). • Be prepared to share the plan upon request. 9/17/2020 9

Resources California. Volunteers Contract Exhibit D CNCS Contract Terms & Conditions CNCS Branding & Messaging Guidance California. Volunteers Box Account • https: //californiavolunteers. box. com/ v/branding • US! • • 9/17/2020 10

Contact Info Monica. Hassan@cv. ca. gov 916 -323 -7646 9/17/2020 11