Branding Food WIse Logo usage and beyond Tamsin

Branding Food. WIse – Logo usage and beyond Tamsin Ford Graphic Artist Food. WIse, UW-Extension Erin Aagesen, MS, MPH FNV Campaign Coordinator/ Communications Specialist Food. WIse, UW-Extension

What is a brand?

Branding 101 A brand is a promise. • The promise set expectations for the brand. – Healthy choices, healthy lives. Brand persona • Think of your brand as a person. What sort of person is it? – Credible, trustworthy, honest, warm, authentic, compassionate. Other ideas? Type into chat.

Brand Elements • Logo • Font • Colors • Messaging (print, online, social media) • Brand ambassadors (YOU!)

Food. WIse Branding Goals • Increase consistency across all counties in application of Food. WIse brand elements • Reinforce overall Extension brand through Food. WIse activities • Develop new tools to support a successful brand transition • Move slowly but with intention given pending institutional changes

Logo History Fall 2016 • Change from Wisconsin Nutrition Education Program (WNEP) to Food. WIse • New Food. WIse logo adopted Present day • Cleaning up legacy & revisit purpose of logos – Is Food. WIse listed in your autosignature, voicemail? What about your office environment? Do signs around office reinforce Food. WIse brand?

Naming Guidelines Statewide program First reference: UW Extension – Food. WIse Second reference: Food. WIse County program First reference: Brown County UW Extension – Food. WIse Second reference: Brown County Food. WIse Consider current practices within: brochures, social media, newsletters, grants, 1 -on-1 introductions

Messaging for program participants

Food $ense Newsletter Due for a revamp in 2017 Complete the survey to weigh in on upcoming changes: https: //goo. gl/for ms/l. Me. AJDN 2 Icfq ds 7 G 2

New Food. WIse Branded Materials • Stickers for nametags? No. Lanyards! • Stickers for folders, etc? Yes.

New Food. WIse Post Cards • To draw attention to Food. WIse brand • Does not include specific event information • Can be customized with local contact info (on back) • Hand out at health fairs, schools, WIC, food pantries, etc. • You can place your orders at Do. IT. com (specific ordering details to follow)

Post Cards

Post Cards

Post Cards

Post Cards

Post Cards

Post Cards

Messaging for policy makers, funders and collaborators

Program description language SHORT State: Food. WIse is a community nutrition education program of UW – Extension. County: Brown County Food. WIse is a community nutrition education program of UW – Extension. MEDIUM State: Food. WIse is a community nutrition education program within the Family Living Programs of the University of Wisconsin-Extension, Cooperative Extension. We empower Wisconsin residents with limited incomes to make healthy choices to achieve healthy lives and reduce health disparities. County: Brown County Food. WIse is a community nutrition education program of the University of Wisconsin-Extension, Cooperative Extension. We empower Wisconsin residents with limited incomes to make healthy choices to achieve healthy lives and reduce health disparities. Consider current practices within: brochures, social media, newsletters, 1 -on-1 introductions

“Who we serve” language For policymakers: We serve individuals with limited income, including: • Parents and caregivers of children • School-age youth • Adults without children • Older adults Consider current practices within: brochures, social media, newsletters, 1 -on-1 introductions

“What we do” language For policymakers: Food. WIse employs a combination of evidence-based strategies designed to promote changes for individuals, communities and environments to help make the healthy choice the easy choice. We: • Expose people to new fruits and vegetable and why they are important. • Teach parents how to plan and prepare healthy meals. • Empower families with limited financial resources to choose healthful diets and become more food secure by spending food dollars wisely. • Support communities in making the healthy choices the easy choice where people live, learn, work and play. Consider current practices within: brochures, social media, newsletters, 1 -on-1 introductions

Tell your stories/share your photos! “The Food. WIse family cooking classes we attended inspired us to let our kids help more in the kitchen and we are all eating at the table together. Bonding with the kids made them happy. ” – Danielle S, Weyauwega

Questions?