Branding and Messaging New branding for products and

Themes and Statements • • • e. Zuce is changing the way people collaborate within the enterprise. By emphasizing visual interaction, the human factor and user centricity, e. Zuce software and service solutions enable individuals and teams to collaborate on their terms. e. Zuce is an innovative software and services company dedicated to developing and delivering the most cost effective, enterprise class, visual collaboration solutions available in the market today. e. Zuce Origin TM is an open software platform that supports any end-user device while delivering virtually unlimited scalability, robust functionality and flexible cloud/on -premise deployment options. Combined with an open-source economic model, open. UC slashes both operating and capital expenses to deliver unprecedented value among enterprise-class telephony and collaboration vendors. ezuce User Centric Human Factor © 2014 e. Zuce Visual Collaboration 2

Priorities Content Marketing • • Blogging Videos Webinars White papers Newsletters Case Studies Infographics Social Media © 2014 e. Zuce Branding Website • • Structure Design SEO Analytics • • Brand structure Brand essence Corporate Design Visual Templates 3

Initial set of keywords Brand Be there!, evogh, e. Zuce, face-to-face, human factor, user centric, visual interaction, My Enterprise Market collaboration, large video conference, help desk, online collaboration, e. Learning, UCaa. S, communications, Unified communications and collaboration, VAAS, Video as a service, video collaboration, video conference, video conference streaming, video conferencing, video streaming, voice, web collaboration Technology anytime anywhere, API, application programmers interface, audio conferencing, BPI, business process integration, business workflow integration, BYOD, bring your own device, CEBP, chat, webchat, cloud based, cloud communications, cloud computing, cloud ready, collaboration software, collaboration tools, Communications Enabled Business Processes, CRM integration, desktop sharing, enterprise collaboration software, enterprise communications software, Enterprise Resource Planning, ERP, IM, host, hosting, Instant messaging, meeting room, mobile client, mobile devices, open source, open standards, platform, presence management, social collaboration software, social enterprise, softphone, visual integration, web conferencing, web real time communications, web. RTC Product Origin, Reach. ME, View. ME, Unite. ME, Pro. Care, Pro. Serv © 2015 e. Zuce 4

e. Zuce UCC Platform Branding (formerly open. UC) – Software application suite providing voice telephony, IM, presence, unified messaging, audio conferencing. • e. Zuce Unite METM BE – 250 user or less • e. Zuce Unite METM EE – 250 user or more • e. Zuce Unite METM EDU – Education • e. Zuce Unite METM SF – SIPfoundry sip. Xecs • e. Zuce Unite METM UE for Outlook Plugin • e. Zuce Unite METM UE for Zimbra Plugin • e. Zuce Unite METM UE Web • e. Zuce Unite METM UE Mobile (Android/i. OS, Wndows, Mac, Linux) e. Zuce Pro. Care. TM – Complete suite of design, installation, e. Zuce View METM (formerly See. Vogh) – Software premise and open. UCTM - e. Zuce unified communications architecture e. Zuce Unite METM cloud based video collaboration application. • e. Zuce View METM HC – enterprise premise self-hosted • e. Zuce View SPTM HC – managed service provided private cloud self-hosted • e. Zuce View NPTM HC – I 2 Net + self hosted • e. Zuce View METM Cloud - e. Zuce cloud retail service • e. Zuce View SPTM Cloud – e. Zuce cloud wholesale partner service e. Zuce Reach METM – Software based contact center application configuration, customization and monitoring services. • Implementation - • Customization - • Training - e. Zuce Pro. Serv. TM – Complete suite of day 2 support services including, tech support (TAC), software maintenance, trouble shooting and software maintenance. . • Premium – normal business hours US/Europe • Extended – Extended business hours globally See. Vogh. TM – e. Zuce video and web collaboration architecture Origin. TM – e. Zuce UCC Platform, includes. UC and Video and web collaboration family of products and solutions My Enterprise. TM – Concept of user centricity and basis for ME tag on product branding with clientless browser agent user interface. • e. Zuce Reach METM BE – under 50 agents • e. Zuce Reach METM EE – over 50 agents • e. Zuce Reach METM Cloud – e. Zuce cloud retail service e. Zuce SRNTM - Private research network service offering for research and development institutions. 5

Re-Branding Plan • Near term – next 30 -60 days – All new collateral (White papers, Case Studies, Brochures, Data Sheets, e. Books, presentations) will be rebranded with the appropriate brands and messaging – All existing collateral material will be updated no later than April 30 th with new branding and messaging – Web Site will begin re-branding process as part of new web site project – Web Site project kick off week of 3/9/15 – Web Site updates will begin week of 3/9, primarily high level messaging and cosmetic changes on interim basis – New logos for company, products and collateral will be available mid- March – Use of new logos TBD for hard copy, digital display – New executive bio’s/pictures complete by 3/31/15 – Target company relaunch May 1, 2015 • Press/analyst briefings April 15 -30 • Web Site launch 5/1/15 • Press release issue 5/1/15 © 2014 e. Zuce 6