- Slides: 26
Brand You The importance of your personal brand self-promotion Ruth Pipkin, Rewired PR @ruthpipkin @Rewired. PR
In the next hour Help you to become highly employable and realise your professional dreams.
About Rewired Established 2008 PR, marketing and event management Offices in Birmingham and London Team of 10, broad range of clients CIPR Outstanding Small Consultancy 2009 & 2010
Our services Effective PR Creative social media campaigns Targeted marketing strategy Memorable events
What are brand values? Be Be Be natural entrepreneurial responsible commercial generous
What are brand values?
What do we mean by personal brand?
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. ” Warren Buffett. Self-made billionaire.
Authenticity vs ego
It has to feel right “Be yourself. Everybody else is already taken. ” Oscar Wilde.
What are your brand values?
Why does it matter? 96% of employers will hire on attitude over skills If faced with reducing the workforce, two thirds of employers would lose someone with skills over Someone with the right attitude. Reed survey, 2011.
Most valued attributes Commitment, honesty, trustworthiness, adaptability, accountability and loyalty
Promoting your brand
Your values should be ingrained in everything you do
Protecting your brand is the new CV
Where next for brand you? The average person starting work today will have 15 -20 jobs over the course of a lifetime.
Where next for brand you?
Focus and review Year 3 Year 2 Year 1 You -Position -Experiences -Location -Recognition -Rewards
Top tips 1. Think about your brand values. Discuss with family and friends. 2. Write down your top five and review them regularly. 3. Review your brand assets and communications. Does anything need to change? 4. Consider how you will promote your brand. What channels will potential employers see? 5. Draw out a three – five year orbit diagram. Be ambitious! 6. Surround yourself with motivating and challenging people. 7. Review, review.
Thank you. Any questions?