Brand Protection System Presented by Yoav Keren CEO

Brand Protection System Presented by: Yoav Keren, CEO This Document contains proprietary information, which is a property Brand. Shield Ltd. No Parts of its contents may be used, copied, disclosed or conveyed to any party in any manner whatsoever without prior written permission from Brand. Shield Ltd.

Brand. Shield At a Glance Cyber Intelligence Saa. S revolutionizing Online Brand Protection and Affiliate Monitoring Technology company with R&D in Israel Founded by industry experts with 17 years of experience Established in 2013 -CONFIDENTIAL-

What Is Brand. Shield? Brand Protection Reputation Protection, and Affiliate monitoring Saa. S Proprietary monitoring and algorithm based technology Artificial Intelligence and Bid Data analysis -CONFIDENTIAL-

Covered Platforms Websites Online Marketplaces Mobile Apps PPC Ads -CONFIDENTIAL- Social Media

Brand. Shield’s Technology Scans, monitors and collects data Analyzes content and web metrics Prioritizes the potential risk using AI and Big Data Uses machine learning algorithms -CONFIDENTIAL-

Focus on items that really create damage Relevant content High on search results Significant traffic Invest in SEO Etc.

Takedown Services Websites: C&Ds – website holder, hosting, registrar ICANN Whois inaccuracy Search engines and Credit Card processing companies Quasi-legal – negotiation, UDRP, URS Mobile Apps, PPC ads, Marketplaces, Social Media: Structured reporting C&Ds -CONFIDENTIAL-

Sample Customers * Direct and through partners -CONFIDENTIAL-

Testimonials Dan Mc. Kinnon - VP Intellectual property, New Balance “Brand. Shield is a technology that helps change the balance in the fight against counterfeiters. The analytical capabilities of Brand. Shield allow our team to locate the most damaging online problems for New Balance at any given time. “ Marcus Jaeger - IP Address & Domain Management, Swisscom “I was promised: Something different, something else. I can say yes, I am impressed and for my requirements the system is better compared to others I have seen and used over the years. ” Hannes Tribelnig, Licensing/Trademark Protection Manager, KTM “With Brand. Shield we are able to optimize our resources and reaction time and are able to easily identify and process far more trademark infringements than ever before. ” -CONFIDENTIAL-

Brand. Shield vs. the Competition Brand. Shield Competitors Technology based Depth of Analysis Breadth of search Scalable Prioritization and ease of use Patterns analysis finds networks and major abusers Flexible use model Reasonably Priced Manual labor Biased Shallow Not scalable Demanding Only trivial parameters used to find abusers Less flexible Expensive -CONFIDENTIAL-