Brand Identity THE LOGO Life without Logos With

Brand Identity THE LOGO

Life without Logos

With Logos

A Good Logo… Simple Contemporary Unique Timeless Visually Impressive

Five Types of Logos Logo type Alphagram

Five Types of Logos Abstract Pictogram

Five Types of Logos Combination

Lasting Logos Coca. Cola’s logo has not changed since it was first designed. They continue to combine it with all of their products. Do you notice the subtle “thinning’ of the word zero?

When designing a logo… It is important to design in black and white first Think about style, image and mood of your company

Logo and Brand Name It is important to think about your company name and the logo-- and how they will work together Notice how the words balance the weight of the logo

Logo and Brand Name Try to think of original solutions

Well Known Logos The Red Cross and the Red Crescent are so well known that they often appear without their names

Style How would you describe this style?

Style How would you describe the style? How many symbols do you see?

Style How would you describe this logo?

Style How would you describe their client? How does the text communicate?

Style Who is their client?

Style/Modern Which logo is their current logo?

Letter / Symbol What is the style of this logo?

Logo Search Form groups of 2 or 3. Do a search of the 5 different types of logos: Alphagram, Pictogram, Abstract, Logotype, Combination. Find 5 examples of each type. Put them on a letter size document. Identify the type of logo. Save and put into the DROP BOX: Logo Search on the Moodle page