Brand Identity Prism Template The Brand Identity Prism

Brand Identity Prism Template • The Brand Identity Prism, developed by Jean-Noel Kapferer, is a framework for defining a company’s brand identity that includes six elements: physique, personality, culture, relationship, reflection, and self-image. Expressing the brand consistently across all six elements creates brand coherence, which strengthens the connection between the brand the consumer. Each element can be generally defined as follows: • Physique: These are the fundamental physical and tangible aspects that differentiate your company’s products, such as their functional characteristics, colors, logo, and packaging. Being able to quickly identify a brand based on these elements is a good sign that it has a strong identity. • Personality: A brand is personified through marketing materials and communications. The quality and feel of those communications reflect the type of personality consumers will come to associate with the brand. • Culture: Tying the brand to a specific culture or geography, whether it is national or local, can help encourage loyalty and pride in the brand. • Relationship: Fostering a connection between the brand the consumer such that the consumer feels a relationship, or has an experience with the brand that is meaningful beyond the transaction alone, also creates ongoing brand loyalty. • Reflection: The brand should reflect the profile of the target demographic so that consumers feel a natural fit between their lifestyle and the company’s image. • Self-image: Associating with a brand through the purchasing of its products can reinforce one’s desired self-image as well as convey how one wants to be perceived by others. Want more tools and templates? Visit https: //upboard. io/

Brand Identity Prism Template Constructed Sender 1 Physique • Personality 2 • • Culture 4 • Internalization Externalization 3 Relationship Brand Self-Image 6 5 Reflection • • Constructed Receiver Want more tools and templates? Visit https: //upboard. io/