Brand Characters Slogans Brand Characters n Characters associated

Brand Characters Slogans

Brand Characters n Characters associated with the Brand n n Human Animated or fictitious characters has the advantage over the human characters of timeless appeals

Brand Characters n n n Characters became the Brand Symbols Typically introduced through advertising Used in campaigns and on Packaging

Benefits of Using Brand Characters 1. 2. 3. 4. Attention Getting Creating Brand Awareness Breakthrough Marketplace Clutter May Helps in Communicating Product Benefits.

Louie’s Private Life Born in 1957, the loveable rogue, Louie the Fly always seemed destined for stardom. The youngest of three, Louie was the apple of mother Marg’s eye and she soon realised that Louie was more than just another fly on the block. Louie was bad, mean and mighty unclean and, what’s more, he spread disease with the greatest of ease. Marg could not have been prouder of her boy, Louie and it is Marg who is credited with kick-starting Louie’s career as a child star. Such was Louie’s fierce reputation, that his manager Bill Graham once described Louie as being “afraid of no-one ‘cept the man with the can of Mortein”. Little is known about Louie’s personal life but he has long enjoyed an off-screen reputation as a philandering partyanimal who lives in squalor. Visitors to his residence often comparing it to a rubbish tip, an image that Louie’s on-screen performances have done little to dispel.

Ronald Mc. Donald

Guidelines To Create Great Slogan Identification. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan. Keep it simple. Use proven words and short keywords. One word is usually not enough.