Brainstorming Purpose of Brainstorming To find innovative solutions

Brainstorming

Purpose of Brainstorming • To find innovative solutions to problems • To leverage creativity and motivate to higher plateau of thinking • Create the opportunity for expression of uncultivated ideas • To draw from the diversity of job skills, responsibilities, personalities, education's and backgrounds

Everybody is born creative. . .

Habits and Attitudes ?

Habits can make us. . • Rigid • Unreceptive to change • Not open to new possibilities

How many squares do you see?

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Criticism. . . Stupid Idea Kills!

Osborn’s Rules For Brainstorming • Criticism Forbidden • Freewheeling Encouraged • Quantity (Going for a lot of ideas) • Combine and Expand (Hitch-hiking)

Remember. .

Being Creative Takes Energy

Another Very Powerful Tool. . .

It’ll NEVER work. . .

But, that’s the way we’ve ALWAYS done it!

Yellow red orange YELLOW GREEN Red orange Green blue RED ORANGE GREEN YELLOW GREEN Purple RED red purple RED BLUE red

Lions or Gazelles? Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle. When the sun comes up, you’d better be running!

Find a way you CAN do it. . . Not a reason you can’t!

# of Ideas Truly Innovative Ideas “Risky” ideas “Safe” solutions Time