Botox Marketing Strategy By Gina Pearson Kyla Ley

+ Botox Marketing Strategy By Gina Pearson, Kyla Ley, Abdulrahin Alsamman and Bryson Mac. Donald

+ Recommendation n To increase the target market by creating minor alterations to the product, changing the price and how the product will be promoted

+ Product n Keep the original Botox formulas n Create a new strand of Botox that could potentially last for double the amount of time of the original Botox formula

+ Promotion n Billboards n Television n Print advertisements (brochures and posters) n Target more people on social media by creating advertisements for Facebook, Twitter and other outlets

+ Place/ Distribution n To maintain the safety of Canadians and obey regulations put in place by the federal government, Botox will only be available through a doctor and the doctor is only able to get it through registered suppliers.

+ Price of Original Botox n Price will be lowered from $780 a vile to $600 n One vile gives 4 injections n Lasts 3 -6 months

+ Price of New Botox Strand n Price n One increases from $780 a vile to $1000 vile still gives 4 injections n Lasts 6 -9 months

+ Implementation n Change the price n Change the formula n Use social media outlets to promote the product more n Target men by creating advertisements that have both men and women in them

+ Change the Price n We are able to change the price because the cost to produce Botox is low and there is already a large profit from it n By decreasing the price of the original product we are able to increase the price of the new strand so sales will still increase

+ Change the Formula n The 13% increase in R&D will allow us to further look into the new strand of Botox n Changing the formula will allow for us to decrease the price of the original Botox and target a younger audience while still keeping the audience who make $95 000 and over n The new strand will last longer

+ Change the Promotions n Create more advertisements for Facebook and create a Twitter account to promote Botox n The social media advertisements will promote Botox to a younger audience

+ Target Younger Audiences n If we increased the age range by 8 years (22 -54 years old) the price of Botox could potentially increase by 33% if 100% of clients participated n So, if 40% of the new target market participated then sales would increase by 13% n This will be possible by lowering the price of Botox

+ Target Men n Create promotions that can attract more men to receive Botox by having a “couples” advertisement

+ Success to 2012 Fiscal Year