Bosch Tool Corporation Product PreLaunch Book Launch Date

Product Pre-Launch Book Launch Date: September 2013 2. 5 A Motor - High Qualtiy Confidential. Tool | PT-RT/MKT | 06/01/2011 | © 2011 Robert Bosch LLC and affiliates. All rights reserved. Bosch Corporation Power/Speed Accessories 2 Innovation Variable Speed

Introduction Marketing Objectives 1. Continue to lead and innovate in oscillating category 2. Enhance user experience with Quick Release Wrench 3. Defend $99 retail price point against competition 4. Life Cycle manage existing Dremel MM 20 oscillating tool in marketplace 5. Gain sales from direct competition - Ridgid, Rockwell, Porter Cable, etc. Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

User Information Market Research …Top 4 Most Important Features of an oscillating tool kit What are users looking for when purchasing an oscillating tool? Would like to be able to cut fast! Higher amp Rating! Power! Be able to easily change accessories Faster accessory changes!!!! ü ü Quick Accessory Change AMP Rating Variable Speed Number of accessories included Would like more accessories included in kit! Variable speed so I can dial it in depending on the application Sources: Bosch/Dremel Oscillating Segmentation Study (2012) The Dremel MM 30 delivers on these user requests! Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

Product Information Initial Concept “I take on a wide variety of serious projects around my home and need an affordable oscillating tool that has enough power and speed to get the job done. If I need to change applications I want to be able to quickly and easily change accessories so I can get my projects done with comfort and ease. ” The Dremel Multi-Max MM 30 is one of the fastest cutting DIY oscillating tools in the marketplace that can tackle a broad range of applications. Users can change accessories in less than half the time than standard oscillating tools by using the "Quick-Release" wrench and never have the fear of losing the allen wrench again. The Dremel Multi-Max MM 30 oscillating tool is equipped with a 2. 5 amp motor coupled with 3. 2 degrees of oscillation which allows it to tackle through the toughest applications and makes it as powerful as most professional oscillating tools. The tool also features an integrated on-tool wrench system, "Quick-Release" wrench, which allows users to have the ability to change the accessories at their finger tips rather than having to dig the allen wrench out of the tool box. This innovative oscillating tool is offered at the same low price as it's MM 20 predecessor at $99 Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

Product Information Product Key Features 10 k-23 k opm variable speed for optimal performance in a variety of materials Improved 2. 5 A Motor powers through the toughest applications On-Tool Integrated Wrench System for faster accessory Changes Durable Rubber Cord for expanded range in a variety of working conditions 3. 2 Degree Oscillation delivers fast speed of cut in a variety of applications Industry first magnetic flange holds accessory into place while tighening Tool Weighs Only 2. 7 lbs compact and easy to use Includes 15 Accessories Max Performance Tested Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

Market Information Competitive Matrix - MM 30 vs. Competition Rockwell Dremel Shop Series MM 30 Price $59 $99 AMPs 2. 0 A 2. 5 A Accessory Change No Integrated Wrench Variable Speed 11 k-20 k 10 k-23 k # of Accessories 7 15 Sweep Angle 3. 2 Electronic Feedback No No Cord Length 7 ft. Weight 3. 0 lbs 2. 7 lbs Storage Option None Hard Case Warranty 2 Years Rockwell Hyperlock $119 2. 5 A Tool-Less 11 k-20 k 7 3. 2 No 10 ft. 3. 6 lbs Hard Case 2 Years Ridgid Job. Max $129/$99 3. 0 A No 10 k-20 k 8 3. 0 No 6 ft. 4. 6 lbs Soft Bag 3 Years Porter Cable $139 3. 0 A Quick-Change 10 k-22 k 31 2. 8 No 10 ft. Hard Case 3 Years Rockwell Hyperlock $149 3. 0 A Tool-Less 11 k-20 k 9 3. 2 Yes 10 ft. 3. 3 lbs Hard Case 2 Years Makita $159 3. 0 A No 6 k-20 k 12 3. 2 Yes 8. 2 ft 3. 1 lbs Soft Bag 1 Year Significant Competitive Advantages Significant Competitive Disadvantages Strong Competitive Advantage with MM 30 Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

Market Information Competitive Matrix HIGH $200 Fein 250 $199+ $150 Price Point Rockwell $149 Ridgid Job-Max $129/$99 PC w/ QC $139 Fein 250 Q $299 Bosch MX 25 $159 Rockwell $119 $100 Craftsman $79 < $50 House Brands $69 and below Dremel MM 30 $99 Rockwell $49 LOW Features / Performance Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. HIGH

Market Information Target Users “Pro quality tools at a value price” “The more complex the job the more fun I have from DIY” Intermediate/Advanced DIY Handyman/Remodeler Predominantly male, >35 years old. Independently does home improvements, installs cabinets, cuts drywall. He takes on a wide variety of serious projects around the home. He wants a tool he can afford and that has the power and the versatility to get his projects done with comfort and ease. Has high attitude to brands. Contractor skilled at a wide range of repairs and maintenance work, typically around the home. Primarily involved in remodelling and repair activities. Floor/stairs/ kitchen/bath installation and repair; for saving money on tools or materials; importance on durability and reliability. Why would he buy a Multi-Max MM 30 ? • Versatility - wide range of accessories • Non-intimidating and easy to use • Ergonomic and efficient operation • Category leader with full range of accessories Why would he buy a Multi-Max? • Powerful and robust tool - 2. 5 A • Smooth and cool-running motor • Easy to fit into tight spaces • Precision for working with finished & delicate materials Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

Product Information Applications - Dremel Exclusive Innovative Blades MM 485 Carbide Blade § cut off galvanized piping to replace with PVC piping § easily cut through hardened metals including nails & screws Cutting MM 430 Multi-Knife § easily cut through installed carpeting to get straight edge § cut through a variety of flexible materials MM 485 Carbide Blade § cut through plaster and hardibacker material with minimal dust § fast speed of cut and very easy to use Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Cutting § easily cut straight and circles in drywall § great for installing outlet boxes and recessed lighting Cutting MM 435 Drywall Jab Saw Cutting For incremental opportunities (not part of MM 30 kit) MM 725 Multi-Flex § Accurately back cut crown molding & trim § easily make curved cuts in soft wood MM 485 Carbide Blade § notch slate and wall tiles for installation around cabinets § makes intricate cuts for accurate installation

Product Information Applications - Other Multi-Max Blades MM 600 § easily remove old vinyl flooring and carpet § lift up the old flooring and scrape away the adhesive § oscillating motion for precise & accurate cutting with installed materials MM 501 § quickly remove old grout without damaging the surrounding area § precise and easy to control Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Sanding MM 480 Cutting § quickly cut plastic drain pipe and copper tubing § perfect flush cut to the wall Cutting MM 480 Grout Removal Scraping Cutting For incremental opportunities (not part of MM 30 kit) MM 70 P § effortlessly remove old paint § quickly remove rust to prepare for refinishing MM 480 § oscillating motion plunges into and removes damaged flooring § surrounding floor is not harmed

Product Information Applications - Other Multi-Max Blades MM 480 § cut off extra section of molding without removing it § effortlessly trim floor molding to correct size § rapidly cut out a section of ceiling § easily remove larger amounts of drywall MM 70 W § effortlessly sand wood, even in tight/difficult to reach areas § high rate of material removal Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Cutting MM 450 Cutting § precisely and easily grind away old mortar § quickly prepare the surface for a new tile Cutting MM 920 Sanding Cutting Grinding For incremental opportunities (not part of MM 30 kit) MM 452 § smoothly cut through aluminum and soft metals § accurately cut detailed profiles for installation of threshold MM 480 § accurately remove the bottom section of a door jamb to install new floor

Product Information Comparison: Multi-Max MM 20 vs. Multi-Max MM 30 vs. $99. 99 Suggested Retail Price $99. 99 $82. 00 Best Net $82. 00 2. 3 A Rating None Accessory Change 2. 5 A Quick-Release Wrench 7 Accessories Accy. Count 15 Accessories 2. 8 Degrees Sweep Angle 3. 2 Degrees 10 k - 21 k OPM Variable Speed Range 10 k - 23 k OPM Strictly confidential | PT-RT/MKP-DR | 04/29/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.