Boosting Engagement in ERGs Debbie Jackson SheHers 2
Boosting Engagement in ERGs Debbie Jackson (She/Hers)
2 John Deere | November 2020
3 John Deere | November 2020
Broke up a proslavery meeting by “yelling, hooting, and bellowing, in a manner that would disgrace the lowest brothel in existence. ” 4 John Deere | November 2020
Unleash & Amplify 5 John Deere | November 2020
The case against engagement Social Groups with little impact on the business The Frozen Middle Create exclusion 6 John Deere | November 2020 Highlight business impact and communicate outside of HR channels Avoid steering into the narrative that ERGs are for individual contributors Clear path and purpose for allies
Interrogate Guidelines We need to help employees recognize, respect, and talk about differences. Remember, you can only communicate to your own membership. . . 7 John Deere | November 2020 Share the experience of Hispanic/Latinx employees. . which is primarily Hispanic/Latinx employees.
Cultural Awareness Calendar US Version Month* Awareness February Black History Month March Women’s History Month May Asian Pacific American Heritage Month June Pride Month (LGBTQ) September/October Hispanic Heritage Month October Disability Employment Month November Veteran’s Day (Nov 11) Employee Resource Groups (ERGs) continue to develop and manage their respective months, including: Theme | Events | Content | Yammer 8 John Deere | November 2020
Employee Action Resources for Managers Digital Signs Intranet Article Social Media 9 John Deere | November 2020 Cultural Awareness Event Promotion External Publications
Reactions “It is nice to have a company that recognizes our differences and works with the individuals to help them succeed in their career. ” 10 John Deere | November 2020 “I am one of these disabled employees and the support I receive from coworkers and my supervisor I am grateful. I feel if I worked for any other company I would not still be employed. Thank you. ” “Having been born different gives me a different perspective on life and it's challenges. I am humbled by the fact that John Deere is recognizing those that work for them that are challenged in ways others are not. ”
Embed & Integrate 11 John Deere | November 2020
Showcasing Business Successes 12 John Deere | November 2020
Where to connect Learning and Development DEI learning programs and ERGs have a mutually beneficial relationship. 13 John Deere | November 2020 Citizenship Often a source of pride, building connection points and crosspromotional opportunities boosts engagement and shifts toward activism. All Points in Between In large, matrixed companies, it takes a lot of people to make sure ERGs are plugged into the right discussions.
Support Connection 14 John Deere | November 2020
Engaging Content Social Support Personal Story Telling Modeling Vulnerability 15 John Deere | November 2020
Connection During Covid 16 John Deere | November 2020
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