Boomer Demographics Born 1946 to 1965 Current Age
Boomer Demographics Born 1946 to 1965 Current Age 47 -65 10, 000 Boomers turn 65 every day for next 19 years 76 Million Boomers = 28% of population
REASONS Boomers Embrace Group Travel Health. Wealth. Time. Affinity
Generational Wealth Transference $7 Trillion from Seniors to Boomers in next 20 years
Boomer Stability in Group Travel Boomers at 65 expect 18 yrs. of active life 77% of financial assets 50% of discretionary income spending 50% of all leisure travel
BOOMER EFFECT on Group Travel Market Until 2030
The New Group Travel Wave Group. Next No! Rising Tide Theory? Yes! Big Bang Theory?
TRADITIONAL Boomer Groups 25% Bank Clubs Red Hats Church Groups
NON-Traditional Boomer Groups 75% . Gold Wings & HOGS. Roadrunners & Bicycle Clubs. Couples Clubs, Home Based Agents. Yacht Clubs & Performance Trainers. Teachers, Nurses, and Bears, Oh My!. Bloggers & Meetups. Out of the Box Affinity
Boomer Travel Trends Roadrunners 2 -3 Vans, 18 members, Want Extra Towels & Power Bars, Beer
Boomer Travel Trends Gold Wings & HOGS 20 Motorcycles Worth $500 k Dry & Safe Parking, Beer
Boomer Travel Trends Bicycle Clubs Trailer with 30 Bikes Worth $150 K, Indoor Storage & Carb Breakfast, Advance Rail to Trail Info with List of Local Clubs, Beer
Boomer Travel Trends Bloggers & Meetups By Air, Virtual Meetings, Internet Access… FREE and Big Pipe, Beer
Don’t Forget… BEER
Group Transportation Air, Bus, Auto or Van… Sprinter?
the Sprinter NEW WAYS of group travel
Boomer Group OPPORTUNITIES . Smaller Group Size. Non Price Sensitive. Communicate on line. Social Media. Open to NEW EXPERIENCES. Beer Sales
Don’t Forget! BEER
- Slides: 19