Books Bytes A New UWF Libraries Weblog Communication

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Books & Bytes A New UWF Libraries Weblog Communication Service For UWF Libraries Dept.

Books & Bytes A New UWF Libraries Weblog Communication Service For UWF Libraries Dept. of Digital and Learning Technologies UWF Libraries, 2007 -2008

http: //librarydigitalservices. uwf. edu/library

http: //librarydigitalservices. uwf. edu/library

Sharing New Information Democracy shares what it knows and feels. Libraries must also keep

Sharing New Information Democracy shares what it knows and feels. Libraries must also keep open in sharing information. (Vartan Gregorian, Head of Carnegie Corporation)

What is a Weblog or Blog? v. Blog is short for “weblog, ” a

What is a Weblog or Blog? v. Blog is short for “weblog, ” a term coined by Jorn Barger in 1997 v New Media Online Communications Tool

New Way to Navigate and Share Library Information Content • Easily Published Representations of

New Way to Navigate and Share Library Information Content • Easily Published Representations of What’s Important and New on Our Site

Common Weblog Terms v. Blogging: when somebody posts new information to the Blog vthe

Common Weblog Terms v. Blogging: when somebody posts new information to the Blog vthe person accomplishing this is known as the Blogger vthe blogging world: Blogosphere

Blogs Characterized as v New Media Journalism v Citizens’ Media v Participatory Media v

Blogs Characterized as v New Media Journalism v Citizens’ Media v Participatory Media v Grassroots Communication Low Budget Marketing New Information Tools Staff/Faculty Participation

Why Set Up a UWF Library Weblog? • Meets the demographic of changing student/faculty

Why Set Up a UWF Library Weblog? • Meets the demographic of changing student/faculty needs and demographic • Keeps the library technologically/ culturally relevant • Keep our digital information space and infrastructure up-to -date

Why do Weblogs matter? • Next generation web tools (evolutionary) • Envision new, dynamic

Why do Weblogs matter? • Next generation web tools (evolutionary) • Envision new, dynamic ways to deliver information content • It’s where our users are • Our communications possibilities have moved to the Web • Weblogs enable new opportunities for collaboration with our patron’s needs

Web 2. 0 and Weblogs • User experience and information needs are changing –

Web 2. 0 and Weblogs • User experience and information needs are changing – Changes in the way users consume information/ emphasis on interaction – Subtle Changes in user expectations – Subtle Changes in technology We need to better understand communicate with our audiences

The Millennials (born 1980 -2000) Currently largest and most diverse Student generation in American

The Millennials (born 1980 -2000) Currently largest and most diverse Student generation in American history 39% of total population; 36% minority The Most Teamoriented generation Neil Howe and William Strauss, Millennials Rising, Vintage, 2000 The most Techembracing generation

Millennials Have Online Democratic Expectations • Participatory Democratic Online Expectation (not trapped in tv

Millennials Have Online Democratic Expectations • Participatory Democratic Online Expectation (not trapped in tv paradigm, Not interpellated in One Way Communication systems one way citizen. • Millennial Users expectation of Interaction with Information (peer evaluation) Neil Howe and William Strauss, Millennials Rising, Vintage, 2000

Information Seeking Among 10, 000 Millennials Pew Foundation Study, 2007 1) 60% The Web

Information Seeking Among 10, 000 Millennials Pew Foundation Study, 2007 1) 60% The Web In a virtual setting 2) 15% Google 95% Web 3) 12% Weblogs 4) 8% Specialized Websites 5) 2% From or in a group 6) 2% Cell, PDA, GPS (mobile to a destination) 7) 0. 5% From a book/print source 8) 0. 3% In a classroom 9) 0. 15% From a teacher/professor 10) 0. 15% At the library reference desk How can you best find relevant information?

Web 2. 0: 1997 -2007 Explosion of Commenting

Web 2. 0: 1997 -2007 Explosion of Commenting

Information sharing and frank public evaluation 75% of internet users 15 -35 regularly rate

Information sharing and frank public evaluation 75% of internet users 15 -35 regularly rate persons, organizations, or organizational services online

Review By Peers, 1997 -2007

Review By Peers, 1997 -2007

Potential of Feedback (2 way communication with Users, Democratic Media, participatory media, participatory democracy)

Potential of Feedback (2 way communication with Users, Democratic Media, participatory media, participatory democracy)

What are our patrons thinking?

What are our patrons thinking?

Information sharing and evaluation 81% of 15 -35 year olds regularly comment on weblogs

Information sharing and evaluation 81% of 15 -35 year olds regularly comment on weblogs 35% also post daily on blogs and social networking sites

Content creation by age

Content creation by age

Accessing New Information Content 79% of internet users 18 -35 subscribe at least 1

Accessing New Information Content 79% of internet users 18 -35 subscribe at least 1 blog

Information Customization Two thirds of 15 -35 year old internet users use RSS feeds

Information Customization Two thirds of 15 -35 year old internet users use RSS feeds

User’s don’t read most web pages anymore, they scan, but they will read a

User’s don’t read most web pages anymore, they scan, but they will read a blog, sometimes half a dozen. Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug

http: //librarydigitalservices. uwf. edu/library

http: //librarydigitalservices. uwf. edu/library

Characteristics of a Blog? frequently updated posts ü 2 -3/week 8 /month

Characteristics of a Blog? frequently updated posts ü 2 -3/week 8 /month

Relatively Pithy Entries üInformation Bytes Rather than ‘Sound Bites’

Relatively Pithy Entries üInformation Bytes Rather than ‘Sound Bites’

Emphasis on Current Information Newer Entries Older Entries

Emphasis on Current Information Newer Entries Older Entries

Weblog Organization • Chronological By Date Thematic By Category

Weblog Organization • Chronological By Date Thematic By Category

Link to Deeper Web Content and Resources At least 1 External link/entry

Link to Deeper Web Content and Resources At least 1 External link/entry

Permalinks and Archives Include Archives (Searchable) http: //librarydigital services. uwf. edu/l ibrary/? p=55 Include

Permalinks and Archives Include Archives (Searchable) http: //librarydigital services. uwf. edu/l ibrary/? p=55 Include unique URL for each post (Permalink)

Share Information Characterized by Permalink http: //librarydigitalservices. uwf. edu/library/? p=38

Share Information Characterized by Permalink http: //librarydigitalservices. uwf. edu/library/? p=38

Inform Patrons

Inform Patrons

Subscribe

Subscribe

Save Useful Links

Save Useful Links

What Makes a Blog a New Form of Communication? Interactivity - include Comments

What Makes a Blog a New Form of Communication? Interactivity - include Comments

Advantages v. Instant publishing to the Internet vcost little or nothing vprovide a comment

Advantages v. Instant publishing to the Internet vcost little or nothing vprovide a comment feature that allows interaction from others vdynamic & empowering vallow interchange of thoughts & ideas vexciting: instant feedback regarding our services, announcments and events

Making it happen in 2008 • We need: 1) willing faculty/staff participants (open to

Making it happen in 2008 • We need: 1) willing faculty/staff participants (open to everyone) 2) Staff who have new things to say 3) Willingness to institutionally respond to frank and sincere user comments (service orientation)

All Departments Are Invited to Participate • Topics are open: Library Related (i. e.

All Departments Are Invited to Participate • Topics are open: Library Related (i. e. New Databases, New Library Services, Special Collections, Circulation, New Books, New Resources for Subject area ideas: http: //librarydigitalservices. uwf. edu/library

2008 Weblog Roll Out • Sign Up Sheet at front • I Drive (Library

2008 Weblog Roll Out • Sign Up Sheet at front • I Drive (Library Weblog) • Two Week Commitment (Sign up for as many as four weeks/person) January 1 -13 July 1 -13 January 14 -28 July 14 -31 February 4 -17 August 1 -16 February 18 -29 August 17 -31 March 3 -15 September 1 -13 March 16 -31 September 15 -30 April 1 -13 October 1 -12 April 14 -26 October 13 -23 May 1 -11 October 24 -31 May 12 -23 November 3 -14 May 24 -31 November 17 -28 June 1 -14 December 1 -12 June 16 -30 December 15 -31

Flexible Format • Two entries per week (four entries over a two week period)

Flexible Format • Two entries per week (four entries over a two week period)

Brief Focused Announcements / Articles • 2 -5 Paragraphs/Entry, Brief Focused with 1 link

Brief Focused Announcements / Articles • 2 -5 Paragraphs/Entry, Brief Focused with 1 link and 1 image

Format • Articles/Announcements (Have Supervisor or Colleague Edit) • Image Link (Open, to other

Format • Articles/Announcements (Have Supervisor or Colleague Edit) • Image Link (Open, to other section of website, service, databases, external information source)

Space Available for Special Announcements Throughout Year • As Needed throughout year • Through

Space Available for Special Announcements Throughout Year • As Needed throughout year • Through Department Heads or Library Administration • Hours Changes, Weather Announcements, Important Library News)

Service Open / Available to Everyone in Library Community Individual Departments Individual Libraries, Librarians

Service Open / Available to Everyone in Library Community Individual Departments Individual Libraries, Librarians (Emerald Coast, Curriculum Materials Individual Faculty Administration Individual Staff ** Student Workers ** (** With Editorial Approval of Your Department Heads

http: //librarydigitalservices. uwf. edu/library

http: //librarydigitalservices. uwf. edu/library