Book IT DDM m CheckIn Solution Case Airlines

Book. IT DDM m. Check-In Solution Case Airlines September 28, 2004 Get Connected www. forum. nokia. com

General about Book. IT • Book. IT Ltd. is a software and services company offering server-based mobile phone middleware, field force management solutions, and worldwide two-way GSM, SMS, and MMS connectivity • Book. IT’s innovative solutions are easy to use, scalable, and cost-effective • Book. IT’s patented Dynamic Dialog Matrix™ (Book. IT DDM™) technology uses industry-standard messaging technology to work on any phone in any GSM network • Authentication is embedded and automatic in Book. IT DDM solutions, so customers do not need to remember any user names or passwords, nor special authentication procedures • References: Finnair Plc, Finland Post Corporation, Skanska Oy, NCC Construction Ltd. , Nokia Corporation Get Connected www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Book. IT DDM m. Check-In Solution Airline Travel Simpler than Taking a Taxi • • • Revolutionary Finnish invention • Book. IT has developed easy to use solution for airlines that enable flight passengers to securely check-in for flights using their mobile phones • Passengers only reply to message sent to their GSM phone Works for all, anywhere • Regular GSM phone will do - independent of country, time and mobile operator • No need to worry about printed check-in documents • No waiting at check-in counters or check-in kiosks Investment payback in months • Self service and electronic ticketing makes substantial cost savings to airlines Get Connected DDM = Dynamic Dialog Matrix www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Book. IT DDM m. Check-In Solution Redefining Airlines Industry Business • Easy end-user experience enabling flyers to check-in for flights via SMS • Works on any GSM phone, no client software installations needed • Independent of location, works anywhere GSM works • Easy to integrate with airline reservation and check-in systems • Flexible solution that can be licensed or subscribed as a monthly service • Substantial costs savings due self service and electronic ticketing In line with IATA initiatives to redefine the way airlines do business by improving customer service whilst saving costs => Potential market: Total of 80 airlines with 1, 396 M passengers in 2003 Get Connected IATA = International Airlines Trade Association www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Airlines Industry Projected Usage of DDM in Passenger Travel Simplify travel, better customer service, increase revenue, lower costs: 1. Travel Confirmation – securing flight reservation, verifying authenticity of the transaction 2. Check-In Process – reminder for flight, check-in initiation, guidance to the gate 3. Check-In Options – select seat, confirm meal etc options 4. Departure Change Information – push-through and confirm any flight detail changes 5. Last-Minute Upgrade – promote award-based last-minute upgrade 6. Tax Free and Shopping Specials at the Airport 7. Arrival City Info – Weather report, ground transportation etc. One airline estimates that DDM-based dialogue automation could be used on average in 7 occasions during one passenger's flight Get Connected www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Easy for All Passengers to Use 1. Message from Airline “Mr Smith to check in BLV 456 please REPLY: (a) for aile (w) for window Wait for confirmation message. . ”. 2. Reply to Airline “a” Press send 3. Confirmation message from Airline “Thank you. You are now checked-in for flight BLV 456 11. 05 to Paris. Your Seat is 4 B. Please, proceed directly to Terminal 2 Gate A 26. ” Get Connected www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Book. IT DDM m. Check-In Solution Case Finnair, a Finnish airline company, had 6, 8 million passengers in 2003 • Book. IT DDM m. Check-In allows Finnair frequent flyers to check in for flights by using their mobile phones • Passengers only need to reply to message sent to their GSM phone by Finnair before the flight • Book. IT DDM can be used in all GSM phones and is independent of mobile service provider and location of the passenger • Frequent flyers give their GSM phone number and update their profile at Finnair Plus web pages or via calling Finnair Service Centre to receive check-in message from Finnair before flights • Launched in Sep 04, promoted via publicity and direct mailings Get Connected www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Book. IT DDM Mobile Check-In Benefits for Finnair • Better customer service enabling checking on a way to airport - no need to wait for service at check-in counters or worry about printed documents • Substantial cost savings due to self service and removal of printed check-in documents (IATA estimates each regular print ticket to cost USD 9) • Encouraging wide service adoption with easy to use service available for any GSM phone, independent of location and telecom service provider • Easy to implement solution that is quick to take into use IATA estimates savings of each electronic ticket in comparison to issued • Costticket effective operation maintenance print to bein. USD 9 per and ticket. Similar economics in check-in documents would mean Finnair savings of USD 61 million per year. Get Connected IATA = International Air Transport Association www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member

Elisa and Bookit co-operation • Elisa delivers Book. IT DDM solutions in Finland. Elisa has participated in implementing Finnair’s SMS check -in service. For further information, contact suurasiakkaat@elisa. fi. Get Connected IATA = International Air Transport Association www. forum. nokia. com © Book. IT 2004 Forum Nokia PRO Member