Body shop case study Identify body shops main

Body shop case study

Identify body shops main stakeholders and their interest/influence and if its negative/positive • Customers- they have an interest in getting the best quality of products if received they could leave a good review. This could have a positive impact on their business as it may attract more customers. • Focus/pressure groups- they will have a cause they will want the business to follow if not they may boycott the businesses products. This could have a negative impact as customers may be hesitant to buy that product causing them to make a loss. • Employees- they want a stable job and pay, if they get this they could be more happy with their job. This may have a positive effect as they will try their best and put more effort in making a high quality service. • Shareholders- they want the business to succeed so they can obtain more profits, if the business is successful they could invest more. This could be positive as they business will have more money to work with although if the shareholder buys more shares body shop could lose more control of the business

Identify body shops main stakeholders and their interest/influence and if its negative/positive • Suppliers- they want to have their supplies paid on time, if not they could go other places to sell their products/raw materials. This can have a negative impact as the business will have to find a new supplier and pay back their old supplier plus the new supplier leading to a loss in profit. • Local/national government- they may want the business to offer jobs to the community, they may offer a grant to help expand the business in order to create some job vacancies. This can have a positive effect on body shop as they will be able to gain more revenue from the new premises that could be built. • Franchisee- they want to have a strong brand/ support from the business, if not they could provide a bad reputation to the franchiser. This can have a negative impact on the franchiser as a bad reputation cause the customers to go elsewhere.

Differentiate between the Stakeholders who will be classified as internal and external • An internal stakeholder is someone who has an interest and an influence in the business. These kind of stakeholders are within the business such as an employee or an owner. These kind of stakeholders have a common goal- for the business to succeed. What differentiates them is their reason. For example a customer will want the cheapest price for their product and if your price is expensive they could look at competition for their purchase • An external stakeholder is someone who has an interest and influence in the business only they are outside the business. This could be an employee or a supplier. These kind of stakeholders have their own agenda that will influence the businesses success such as a pressure group for plastic pollution may try to persuade a business to use less plastic. For example Mc. Donalds has stopped using plastics straws as they end up in the ocean. • There are some stakeholders that are both external and internal such as franchisees and stakeholders as they are both within the business but also outside the business