BMAP What is BMAP The Bank Marketing Association

BMAP

What is BMAP? The Bank Marketing Association of the Philippines or BMAP is an organization of banking institutions which seeks to upgrade the practice of bank marketing in the country. BMAP was organized on February 27, 1974. It was duly registered with the Securities and Exchange Commission on August 19, 1974 as a non-stock, non-profit organization. It has grown into a membership of some 45 banking and nonbanking institutions over the last 42 years.

BMAP’s History Established on February 27, 1974, the Bank Marketing Association of the Philippines or BMAP was the brainchild of 16 pioneering spirits engaged in the Public Relations and Advertising work of their respective banks whose aim is to promote and upgrade the practice of bank marketing in the country. Now with 31 member-banks, and 14 associate members, BMAP continues to strive further to attain its vision and goals of promoting bank marketing in the country.

Mission & Vision MISSION VISION We are the voice and the spirit of the bank marketing profession. We will become. . . We are a synergized group of professionals in the pursuit of excellence. We champion the creation and development of marketing intelligence that provides value and benefits for our members. A globally-recognized association that is a potent force in the financial services industry An esteemed authority in marketing intelligence development, recognized by our peers, our regulators, the academe and the business community.

Principles & Core Drivers BMAP also upholds its mission and vision through strict observance and implementation of its corporate principles: • Professionalize bank marketing and address the demands, concerns and issues in this highly dynamic field of endeavor. • Provide bank marketing professionals with training and career development through the holding of seminars and meetings and by making the latest studies in the profession available to members. • Encourage the creation of better products and implementation of high quality service to customers by supporting bank marketing campaigns initiated for these dual purposes. • Create opportunities for interaction among bank marketing professionals and with outside resource persons.

What are BMAP’s objectives? • To develop, support, and implement training programs to promote the marketing concept among bank personnel at all levels. • To devise and effectuate methods of determining and satisfying public needs and to continue improvement of relations with the public served by the banking institutions. • To collect and disseminate information for the use of the banking community in the furtherance of these objectives. • To provide opportunities for the exchange of information through meetings and seminars, and through cooperation with other related associations, agencies, and societies. • To undertake such other programs and activities as may be proper to enhance and promote the welfare of the banking industry, the profession of bank marketing and the social and economic priorities of our country

How are these objectives attained? 1. General Membership Meetings 2. Seminars, Workshops, Learning Events 3. National Conventions/ Mini-Conventions 4. Fellowship Gatherings, R&R 5. Marketing Intelligence 6. Advocacies 7. Other Activities - BMAwards

Advocacies BMAP is an association of marketing practitioners from the country’s top banks and financial institutions that recognizes that, as a group of communicators, it also plays a critical role in promoting financial literacy and asset building with the help of its member institutions and industry partners: • BSP supported programs – ‘Banking On Your Future’ (BOYF) kiddie savings program – ‘Project B. R. O. ’ • Financial Literacy & Consumer Protection – Mariners’ Training Program – Financial and Livelihood Trainings among bank service personnel – Information Campaigns (on Savings & Investments; Security/Risks) • Financial Inclusion – Product enhancement & innovation, complemented by branch expansion, to reach the underserve & unbanked

Management Executive Officers & Board of Directors • The management and guidance of the Association is vested in an 11 -member Executive Officers and Board of Directors. • The officers and directors are elected annually by the official representatives. The elected 11, in turn, vote from among themselves the following executive positions and committee directors:

Management Executive Officers • • • President Vice President Secretary Treasurer Auditor Committee Directors • • • Industry Relations Membership Programs and Ways & Means Publicity & Digital Mktg. Financial Inclusion Election

Management Secretariat • The Association engages and maintains a third party, service provider to be the Secretariat. • The Secretariat performs implementing and coordinating functions, aside from the regular general services it provides its membership and the various committees.

Membership • Membership – Membership in the association is on a company basis. Each member is represented by: • The member-bank’s appointed official representative, and • Appointed alternative representative/s – Official representatives are encouraged to be a senior or junior executive of the bank or associate company

Membership • Types of Membership – Bank Members • Regular membership includes leading universal, commercial, thrift, and development banks; savings and loan associations; rural banks; and credit card companies. – Associate Members • BMAP also accepts non-bank institutions that are industry partners, coming from the telecommunication sectors, marketing communication agencies, and digital providers – Honorary Members • Past BMAP presidents and distinguished banking practitioners

Funding As a non-stock, non-profit organization, • BMAP operates through the following: – Annual membership dues per bank/ company and per official representatives – Sponsorships of general membership meetings – Fund-raising programs and activities • No stocks are issued to member banks and its representatives

Communication For the flow of communication, BMAP officers, its secretariat, and the rest of its members use: • traditional (regular and special meetings, phone calls) • new media for notices, advisories, information dissemination, call for support, invitations and more – electronic mail, viber, website, social media (FB pages & posts)

Governance In simplest terms, good governance means doing well and doing it right. It also entails just decision making with proper implementation. • • • Participatory and interactive Action and Accountability Transparency Responsiveness Excellence with Integrity

Governance • • General reporting to members Periodic and Year-end Auditing Financial/Acctg policies & procedure Periodic review of By-Laws, Responsibility to members Voice of industry among regulators Feedback generation Technology “A good plan implemented today is better than a perfect plan implemented tomorrow. ” - Gen. George S. Patton

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