BLUE STAR WATER DISPENSER VISHAKH V Companys Vision

BLUE STAR WATER DISPENSER VISHAKH. V

Company’s Vision

The Product

Technical Specifications Model Units BDRMI Hot & Cold, Refrigerator BD 30 HC Hot & Cold SDlx 15 Cold Cooling System Tank Capacity Litres 3. 4 3. 2 15 Watts 120 150 375 Cups / hr 20 30 125 Tank Capacity Litres 1. 0 2. 0 - Watts 500 - Cups / hr 30 30 - Litres 16 - - Temperature o. C +2 to + 10 - - Weight (Approx) Kg 21 25 45 mm 310 x 960 310 x 955 404 x 1005 V/Hz/Ph 230/50/1 Cooling Capacity* Heating System Heating Capacity* Refrigerator *Under standard IS test conditions Volume Dimensions (Wx. Dx. H) Power Supply

Water Coolers

Water Cooler Problems • • • Lack of water supply Water purity issues Requires more space Higher Price Cooling option only Maintenance Problems

Water Dispenser • Plain, Cold and Hot Water Option • Long Lasting Plastic Front Panel & Faucets • Conveniently removable drip tray • Spill Proof Bottle Holder which interfaces with all standard polycarbonate jars. The long-lasting plunger unseals the bottle as it fits the dispenser, guaranteeing maintenance of hygiene levels • Quiet operation ensured by stalk condenser and high quality reciprocating compressor • Low power consumption • Bimetal sensors ensuring overheat protection • Compact - requiring little more than one sq. ft. of floor space

Advantages over Water Cooler • • • Requires less space More value additions Easy to wipe and clean No corrosion No costly maintenance

Pricing Blue Star Carrier – Rs 7750 - 8250 – Rs 7250 – 7750 Voltas Western – Rs 5500 - 6500 Usha – Below Rs 4500

Competition • Existing Competitor’s Carrier Voltas Local Manufacturers • Future Competitor’s Western India Usha Foreign Players – China, Singapore

Promotion • Advertisements • Existing Water cooler Customers • Exhibition before summer

Distribution • Dealers • Direct Selling (Form – C) • Online Buying

Customers • • • House holds IT Parks Public institutions Private institutions OEM’s