Blots foots in China Media Planning OrganizerTitan Sports

Blot`s foots in China Media Planning

Organizer：Titan Sports , localized in Changsha, Hunan Province, is currently the comprehensive newspaper on Sports with the most published issue in china. And it has various divisions , such as football magazine, all sports, golf and the Masters of outdoor magazines. Its editorial department is in Beijing now, and there are many Permanent Correspondents all around the world. Titan Sports established long-term cooperative relationship with the French "team", Spain, "Marca" newspaper, and so on. Co-organizer：Kuang. He（Beijing）International Media Advertisement CO. , Ltd Kuang. He（Beijing）International Media Advertisement Co. , Ltd is a kind of multi-media advertising agencies specialized in Television advertising production, Brand Planning, Public Relations Planning and Executive, Media Operation and so on. The company officals were all senior casts coming from the Film and Television production industry, the Advertising industry and the Media. They had working experience in a number of international and domestic brands.

Bolt had written a new chapter of mankind in the 100 -meter in 9. 69 seconds in the Nest in Beijing 2008. Quickly he became a shinning star by a large number of media`s real-time reports. Bolt’s first time to china has become the hot spot of various media after the Olympics. Inevitably, it will become the focus of the companies and the organizers that how the related product and brand spread and how it present to the consumers. To this point, we do comprehensive, in-depth analysis on the media and make strategies by Bolt`s characteristic as a sports star to promote the media as follows:

Our Strategy The mainstream media in charge of the opinion The Regional media infiltration public opinion Bolt will become the focus again in China at the end of 2008

The Mainstream Media Newspaper: Titan Sports, Football magazine, All sports, Golf , Masters of outdoor magazines, Dunk. TV Media：CCTV-5、BTV-6、Hunan Statellite TV Internet ：Sina Sports Channel、Sports Network Broadcast Media： China National Radio Beijing Transports Radio Tencent QQ radio Out-of-door Media：Beijing Bus-car TV

Media Analysis Ⅰ Mainstream Media： Titan Sports—is published three times per week recently, and there about 1. 6 million copies each circulation. the total is nearly 5 million copies. It has held the national sports media market cooperating with the Titan Net, All Sports, Dunk, Football Weekly, Out-door Magazine, The Golf and Yoga. CCTV-5—is the first and the largest professional sports channel. It has the exclusive domestic reporting rights in many of the world`s top tournament，It`s information is covering 24 hours all day long. Hunan Statellite TV—It is the most authoritative TV organization in Hunan， and it is the first provincial-level TV by the occupancy among the national city. Its national coverage reached to 60% and the number of the audiences reached to 0. 76 billion. China National Radio —is one of the most important and most influential media, and there are 40 reporter stations and offices all around (all provinces, autonomous regions, Municipalities, Hongkong and Maca). China National Radio has established Business cooperation relationships with the Broadcasts Station in more than 40 Nations and Zones.

Media Analysis Ⅰ Summary: Titan Sports, China National Radio, CCTV-5 and Hunan Satellite TV, all of these mainstream media will take the edge of the information dissemination in the whole nation, and ultimately, the participated enterprises will be well known nationwide, as well as its brand.

The Mainstream Media Planning Ⅰ Newspaper: Titan Sports will report the entire track of this activities and spread the ad launch real-time information TV Media: CCTV-5, BTV-6, Hunan Statellite TV will broadcast news of this activities, and at the same time, the Hunan Statellite TV will pay attention to the activities of Bolt`s trip, and realease the information immediately. Internet Media: Sina Sports Chanel: Video coverage of the Bolt`s trip to China , Bolt Interview. Sports Network: Video coverage of the full activities and the release of information

The Mainstream Media Planning Ⅱ Broadcast Media： Chian National Radio：Sports News Beijing Transports Radio：Sports News Tencent QQ：Live Full Track Out-door Media： TV in-car ：News and Release of information Mainsteram Media Running Time: in early Dec. 2008 to the end Jan. 2009

Ragional Media Beijing： Beijing Evening News, Beijing Times, Beijing Youth Daily, The Law News, Beijing Stardaily, The Beijing News, Beijing TV, Beijing radio and so on Changsha：Xiao. Xiang Morning News, Chang. Sha Evening News, Sanxiang City News, Hunan Daily , Contemporary Chinese Commercial News, Hunan TV, Hunan Radio, and so on. Chengdu ：Chengdu Commercial Daily , Chengdu Daily, Huaxi City News , Chengdu Youth Daily, Chengdu Evening News, Sichuan Statellite TV, Chengdu Radio, and so on

Ragional Media Guangzhou： Nanfang City News, Nanfang Daily , Yangcheng Evening News , Guangzhou Daily, New Express, Information Times, Guangdong Statellite TV, Guangzhou Radio and so on. Shanghai: Xinmin Evening News, Liberation Daily, News Time, Oriental Sports , Evening News, Shanghai Daily, Wen. Hui News, Dragon TV, Shanghai Radio and so on. Shenzhen: Shenzhen Special Zone Daily, Shenzhen Commercial Daily, Shenzhen Evening News, Jing News, Shenzhen Statellite TV, Shenzhen Radio and so On.

Media Analysis Ⅱ Ragional Media： Beijing Evening News——be issued through the postal board for the public at home and abroad, it is one of the larger circulation in National Evenings, which is about 1 million and up to 1. 2 million copies a day. Xiaoxiang Morning News——is one of the greatest City Daily and each phase of the total is issued more than 520, 000 copies Chengdu Commercial Daily——It is issued more than 1. 2 million. Nanfang City News——It is the comprehensive daily newspaper with the largest number of issuing , and its daily issue is over 1. 69 million. Xinmin Evening News——It is the comprehensive newspaper held by the municipal government of Shanghai, and its daily issue is about 500 thousand.

Media Analysis Ⅱ Summary: We will focus on the mainstream media of all the regions and cooperate with the national media to make in-depth report about this event, in order to make the participating companies and their brand well known to the whole nation, just like Bolt himself.

Regional Media Penetration Programs Regional media during the event with the activities of the Main media coverage Regional media running time: in early Dec. 2008 to the end of Jan. 2009

Bolt will become the focus again in China at the end of 2008 ——The mainstream media disseminates information to the national audiences, with Regional media, it forms multi-channel, all-round, three-dimensional integrated promotion, by news broadcast, information collection to improve the mainstream media itself. ——There will be over 200 media participating in this activity, it will ultimately boost China into a post-Olympic era. Bolt will once again become the focus of public opinion and also of that in the sports community, as well as the companies.

附：体坛传媒就博 尔特在中华区品牌 代言及商业推广活 动，予我公司的合 作授权书. By-laws：Titan Media granted the power of attorney to cooperate with our company about Bolt`s brand endorsement and promotion of commercial activities in the area of China.