Blogging Corporate and Personal Chapter 7 Blogging Basics

Blogging: Corporate and Personal Chapter 7

Blogging Basics ● Good blogs are: ● Updated frequently ● Arranged in reverse chronological order ● Tagged with key words ● Headlines should: ● Spur interest ● Be intuitive

Blogging Basics ● Layered content ● Scan-able text ● Content in easily-read chunks ● Links to relevant material

10 Steps to Better Blogging ● Write every day. ● Schedule your blogging time. ● Be authentic. ● Carve out a niche. ● Be curious and take lots of notes.

10 Steps to Better Blogging ● Engage. ● Learn the software (tools). ● Promote yourself. ● Break up the text. ● Be ethical.

More Blogging Tips ● Keep headlines tight ● Length matters less than specificity ● Add “blog bling” ● Graphic or embedded video in every post ● Time it well ● Best time for publication: 8 -10 a. m. weekdays

More Blogging Tips ● Use bullets and numbered lists ● Provide sharing options ● Give readers a path to conversion ● Keep them short(ish) ● Typically fewer than 1, 500 words, with subheads and bolding

More Blogging Tips ● Show up ● Be consistent in posting! ● Build scale ● Expand content to a wider audience ● Experiment ● Do something unexpected … innovate!

Blogging Trends ● Liveblogging ● Blogging while an event is happening ● Microblogging ● Blogging in short, quick updates ● Twitter, Tumblr

Corporate Blogging “There’s a conversation going on out there about every company and every brand, and talking with people engenders better relationships. ”

Successful Corporate Blogs ● Don’t sell overtly ● Don’t preach ● Do speak plainly ● Do be transparent ● Therefore building trust

Inbound Marketing ● Uses blogging, social media and SEO tactics to bring prospective customers to your website.

Inbound Marketing

Inbound Marketing ● Blog posts ● Social media campaigns ● Email marketing ● Ebooks ● White papers

Editorial Calendar ● Visual depiction of content schedule ● Shows all deadlines – writing, editing, posting ● Allows a business to plan out in advance ● Does not eliminate need to respond quickly