BLOGGING 101 BUILD YOUR AUDIENCE BUILD YOUR BUSINESS

BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS, BUILDING AN AUDIENCE AND CREATING INCOME Mrs. Shawn R. Mc. Leod

THE DEATH OF A BLOG The Uninformed Blogger g o l B ead D g o l B Dead g o l B ead D -Does not know intended audience -Does not know audience needs -Passionate at 1 st, then fizzles out -Can’t effectively connect to audience

AGENDA (PART 1: BLOGGING AS A BIZ) 1. My Background 2. Kids Worthy of Emulation 3. Your Great Biz Ideas: Can Blogging Help? 4. Know the Why: Is Blogging Really for You? 5. Pleasure or Business? 6. Pathways to Building An Audience

AGENDA (PART 2: BUILDING AN AUDIENCE) 1. Choosing a Niche 2. Building An Audience 3. Solving Their Problems 4. Money-Making Techniques 5. Getting in the Way of Traffic: Keyword Research & Analysis 6. Quiz & Prizes!!! 7. Q&A

KID ENTREPRENEURS: WORTHY OF EMULATION Chauncey Holloman: Ages 9 -11: sold candy door-to-door Age 15: youngest winner of Business Plan Competition Age 19: Arkansas SBA Young Entrepeneur of the Year Now Designer and CEO of Official. Harlem. Lyrics. com Farrah Gray: Age 6: Sold lotion door-2 -door Age 13: Started Farr-Out Foods Age 14: $1. 5 MM sales revenue Leanna Archer: Ages 9: started natural hair care biz Age 12: 6 -figure sales revenue / 8 employees Leannas. Hair. com

NOW IT’S YOUR TURN YOUR GREAT BIZ IDEAS! Can Blogging Help? ?

PART I: BLOGGING BASICS

IS BLOGGING REALLY FOR YOU? Pluses: Immediate Communication Broad Audience Reach Local, National, Global Exposure Available Tools / Resources Technology Well Developed Exposure as a Writer Lead to Other Writing Jobs Considerations: Time Commitment Must Enjoy Writing Topic Passion w/ Education Investment Keep Up with Technology Audience Building Time Day Job/School Impacts

PLEASURE OR BUSINESS? Pleasure • Sharing your thoughts with friends, family, like-minded • Keeping in touch • Personal Reflections • Social Interactions Business • Income generation (part-time/full-time) • Connection to existing brick & mortar business(es) • Building Clientele for new businesses • Promoting Products/Services

PATHWAYS TO BUILDING AUDIENCE Y C N E T S I S Give 1 st: N O Law of C Target & Understand Research: Your Solve a Audience Problem; Entertain Know the Why: Sustainability Build Audience Reciprocity Then & only then Monetize: Products / Services

PART II GETTING DOWN TO BIZ-NESS

CHOOSING A NICHE? • The Big 7: personal finance, self-improvement, parenting, social media, business, news, and gadgets • Personal Interests THINK: -Benefit Proposition -Problem Solution • Other's High Demand Interests • Hobbies • Technical Expertise • Professions

GET TO KNOW YOUR AUDIENCE 1. 2. 3. 4. 5. 6. Find Out Their Hang Outs Hang Around Them Visit Subject Matter Forums/FBs/Twitter Interact & Participate Start Conversations Find Other Bloggers in Your Niche 7. Get Their Advice 8. Read Their Comments

SOLVE THEIR PROBLEMS What Keeps Your Readers up at Night? Blog Post Titles: How Safe Is Your [Blank] from [Threat] 7 Warning Signs That [Blank] The Shocking Truth About [Blank] The Great [Blank] Hoax 13 Things Your [Trusted Source] Won’t Tell You About [Blank] 5 Little Known Facts That Could Effect Your [Blank] Jon Morrow: 52 Headline Hacks

LAW OF RECIPROCITY 1) to give and take mutually 2) to return in kind or DEGREE <reciprocate a compliment gracefully> st 1 You ALWAYS Give More

MONEY-MAKING TECHNIQUES Guest Blogging Google Ad. Sense Affiliate Marketing Referrals Public Speaking Consulting Writing for Other Blogs, Trade Journals Info Products – e. Books, POD Books, Traditional Publishing, Courses

GETTING IN THE WAY OF TRAFFIC: Traffic from: Being Promoted Pay-per-Click Search Marketing Campaign Banner Ad to Target Audience Email Link from e. Newsletter promoting product or service Blog post or side bar prompting opt-in action http: //www. copyblogger. com/landing-pages/

PATHWAYS TO BUILDING AUDIENCE Y On The Quiz! C N E T S I S Give 1 st: N O Law of C Target & Understand Research: Your Solve a Audience Problem; Entertain Know the Why: Sustainability Build Audience Reciprocity Then & only then Monetize: Products / Services

FREE COPY OF PRESENTATION AT… http: //10 Talent. Wealth. com 10 Talent. Wealth@gmail. com

1. 2. 3. 4. 5. 6. 7. 8. What is the 1 st Building Block For Blogging Success? Name 3 Ways You Can Get To Know Your Audience? Define the “Law of Reciprocity”. How do you determine what your audience needs? Name 3 Famous Kid Entrepreneurs. Name 2 ways you can sustain your blogging efforts? What is the name of Mrs. Mc. Leod’s Blog? What is her email address?

YOU: THE INFORMED BLOGGER 1. 2. 3. 4. 5. 6. 7. 8. 9. Passionate About Your Blog Topic Seek Mentors for Help Know Your Audience Connect With Your Audience Solve Their Problems Get Professional Help When Needed Educate Yourself About Your Craft Use the Law of Reciprocity Give into the Blogosphere

IMPORTANT BLOGGING LINKS AND REFERENCES BONUS MATERIALS

USEFUL BLOGGING LINKS • • • http: //Copyblogger. com http: //Problogger. net http: //Zen. Habits. com http: //Itty. Biz. com http: //Chrisg. com http: //We. Blog. Better. com http: //Get. Rich. Slowly. com http: //www. problogger. net/31 dbbb-workbook/ http: //Brazen. Careerist. com/ http: //boostblogtraffic. com/blog-topic/ http: //boostblogtraffic. com/more-comments/ http: //money. cnn. com/galleries/2011/smallbusiness/1105/gal lery. kid_entrepreneurs/index. html

BOOKS YOU MUST HAVE IN YOUR LIBRARY Inspiration Public Speaking Blogging Help

DOMAIN NAME CHOICE Easy to Spell Easy to Remember Catchy Phrase 15 Letters Max

BUILD PRESENCE: SOCIAL MEDIA / RSS Facebook Twitter RSS Squidoo Technorati Hub. Pages

SUCCESSFUL BLOG WRITING Consistent Well-Written Frequent Proper Use of White Space Links to Multiple Pages in Your Site Allow Exclusive Use of Some of Your Content

PARTNERSHIPS Residual Relationships Joint Ventures Blog Networks Venture Capitalists Other Bloggers with Similar Niches/Interests